Abstract
This report gives sugar and sweetener players the information they need to stay competitive in the marketplace. Some of the questions answered are as follows:
- How will the shifts in global trade agreements in 2008 likely affect the price of sugar in the U.S.? How might it affect the marketing of sugar?
- What is the current state and future of functional sweeteners? Innovation has been low recently, but promises to accelerate.
- Are consumers willing to pay premiums for organic products? Or for other value-added products?
- How are private label sugar substitutes performing versus their regular sugar counterparts? What could be done to support sales of private label sugar substitutes?
- What might makers of sugar substitutes do to attract consumers who bake?
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