Abstract
This report assesses the market for carpets and other floorcoverings since the last Mintel report was published in October 2006. Over the last year both value and volume sales have fallen considerably. The slowing of the housing market and other pressures on household budgets have put many homeowners off buying big-ticket items such as flooring. Widespread promotional discounting has further devalued the market.
Whilst manufacturers have embraced new fashion trends and improved the practical features of their products, more needs to be done to promote individual brands and products to consumers in order to pull customers into stores and reduce the industry' s reliance on trading on price.
Key report themes:
- Factors determining whether to choose carpets or hard flooring.
- How can the floorcovering industry reduce its reliance on price promotions?
- Movement towards brighter colours and patterned carpets.
- How can manufacturers encourage consumers to be more adventurous?
- Growing presence of natural and environmentally friendly products.
- Impact of the downturn in the economy and housing market.
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