Carpets and Other Floorcoverings - UK - November 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Abbreviations
• Market in Brief
• Hitting the floor
• Practical and fun
• Looking forward
• Internal Market Environment
• Key points
• Still interested?
  • Figure 1: Agreement with selected lifestyle statements, 2004-08
• A hygiene issue
  • Figure 2: Adults who are prone to specific allergies, 2008
• Keeping the noise down
• The latest fashion
• A carpet comeback?
• Broader Market Environment
• Key points
• Housing market slows
  • Figure 3: House prices, transactions and average number of years between moves, 2003-08
• Household budgets get stretched
• Cost of energy
• Cost of fuel
• Cost of food
• Implications for the floorcoverings market
• Demographic trends
  • Figure 4: Trends and projections in UK population, by age group, 2003-13
• Competitive Context
• Key points
• A question of priorities
  • Figure 5: Expenditure priorities, 2006-08
• Homes and gardens
  • Figure 6: Market value of home and garden products, 2003-07
• Furniture
  • Figure 7: Retail sales of furniture, by value, 2003-07
• Accessorising the home
  • Figure 8: Retail sales of household accessories, by value, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Heading south
  • Figure 9: Total retail value sales of carpets and smooth floorcoverings, at current and constant prices, 2003-13
• Volume sales slide
  • Figure 10: UK retail volume sales of carpets and smooth floorcoverings, 2003-08
• The future
• Segment Performance
• Key points
• Carpets pile up
  • Figure 11: UK retail value and volume sales of floorcoverings, by type, 2003-08
• Trading up
  • Figure 12: Average price per m2, by sector, 2003-08
• Carpets -- Tufted on top
  • Figure 13: Carpet sales, by type, 2005-08
• Smooths -- Laminate on downward slope
  • Figure 14: Smooth floorcovering sales, by type, 2005-08
• Market Share
• Key points
• Carpets
  • Figure 15: Manufacturers' volume shares of carpets, 2005 and 2007
• Smooth floorcoverings
• Companies and Products
• Carpets
• Brintons
• Victoria Carpets
• Cormar Carpets
• Ulster Carpets
• Other key manufacturers
  • Figure 16: Other carpet manufacturers, 2008
• Smooths
• Woods and laminates
• Kronospan
• Unilin
• Balterio
• Beaulieu International Group
• Other key manufacturers
  • Figure 17: Other wood and laminate floor manufacturers, 2008
• Vinyl/Linoleum
• Armstrong
• Forbo Flooring
• Tarkett
• IVC Group
• Other floorcoverings
• Tiles
• Johnson Tiles
• Pilkington' s Tiles
• BCT Limited
• Brand Communication and Promotion
• Key points
• Falling on hard times
  • Figure 18: Main monitored media advertising spend on carpet and other floorcoverings, 2004-07
• Stores splash out
  • Figure 19: Main monitored media advertising spend on carpet and other floorcoverings, by top ten spending advertisers, 2004-07
• Manufacturers are missing
• Below the line
• Fun on the floor?
• Channels to Market
• Key points
• Independents hold tight
  • Figure 20: UK retail sales of carpets and smooth floorcoverings, by type of outlet, 2005 and 2007
• Floorcovering chains flounder
• DIY downturn?
• Selling a lifestyle
• The Consumer -- Ownership of Carpets and Other Floorcoverings
• Key points
• Product ownership
  • Figure 21: Household ownership of carpets, wooden floors and other floorcoverings/tiles, 2004-08
• Carpets clear up
• An age thing
• On the move
• Ownership by room
  • Figure 22: Ownership of carpets and other floorcoverings, by room, September 2008
• Room to be different
• Reaching for a rug
• Split of rooms between carpets and hard flooring
• Appendix -- Consumer -- Ownership of Carpets and Other Floorcoverings
  • Figure 26: Household ownership of carpets, wooden floors and other floorcoverings/tiles, by demographic sub-group, 2008
  • Figure 27: Ownership of carpets and other floorcoverings, by room, by demographic sub-group, September 2008
  • Figure 28: Ownership of carpets and other floorcoverings, by room, by demographic sub-group, September 2008
  • Figure 29: Ownership of carpets and other floorcoverings, by room, by demographic sub-group, September 2008
  • Figure 30: Split of rooms in the home between carpets and hard flooring, by demographic sub-group, September 2008