Table of Contents
- Scopes and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Executive Summary
- Market backdrop--light vehicle sales treaded water for several years, then
sank in 2008
- Relationships--do you talk to your car?
- Opportunity
- More about relationships
- American vehicles--perception problem or performance gap?
- How do you feel when you are in your car?
- The impact of relationships hits home
- Car-buyer consumer info
- Mid-size cars are the place to be
- Price paid
- Origin of vehicle
- Ethnic population growth has implications for car purchase patterns
- Market Size
- Key points
- Figure 3: Total U.S. sales of light vehicles, 2003-08
- Market Drivers
- Older boomers hold outsized share of car spend
- Figure 4: Population by age, 2003-13
- College expenses trump car payments
- Figure 5: U.S. population and projections and spending on vehicles, by
age, 2002-12
- Ethnic population growth has implications for car purchase patterns
- Figure 6: U.S. population, by race and Hispanic origin, 2003-13
- Children affect vehicle purchase decisions and budgets for cars
- Figure 7: Households, by presence of children under age 18, 1997-2007
- Stagnant income levels
- Figure 8: Median household income, 1997-2007
- Innovation and Innovators
- Big dreams, bold promises
- Current innovation
- Ownership Facts of Vehicles Purchased or Leased
- Key points
- Hybrids and diesels
- Figure 9: Incidence of Toyota Prius ownership, by income, February
2007-March 2008
- "Compact" nomenclature
- Figure 10: Percentage of vehicles that are compacts, February 2007-March
2008
- Number of cars owned
- Figure 11: Number of vehicles in the household, February 2007-March 2008
- Sources of influence when purchasing a new vehicle
- Figure 12: Information sources used when acquiring a new vehicle,
February 2007-March 2008
- Primary Purchasers and Drivers of Vehicles
- Key points
- Basic car-buyer consumer info
- Figure 13: Primary purchase or lease of a vehicle and primary drivers,
by demographic groups, August-September 2008
- Types of Vehicles Owned or Leased
- Key points
- Types of vehicles owned or leased
- Figure 14: Type of vehicles owned or leased, by demographic groups,
August-September 2008
- Figure 15: Highest rates of ownership, by demographic groups,
August-September 2008
- Figure 16: Primary purchase or lease of a vehicle and primary drivers,
by demographic groups, August-September 2008
- Purchased/Leased; New/Used
- Key points
- Purchases of new and used vehicles about equal
- Figure 17: Primary purchase or lease of a vehicle and primary drivers,
by demographic groups, August-September 2008
- Figure 18: Primary purchase or lease of a vehicle, by origin of vehicle,
August-September 2008
- Price Paid
- Key points
- Cost of vehicles bought new or leased
- Figure 19: Cost of vehicles bought new or leased, February 2007-March
2008
- Figure 20: Price paid for vehicle, August-September 2008
- Figure 21: Average price paid for vehicle, by demographic groups,
August-September 2008
- Region of Origin of Primary Vehicle
- Key points
- Figure 22: Region of origin of vehicle most identified with, by
demographic groups, August-September 2008
- Figure 23: Region of origin of vehicle, by type of vehicle driven,
August-September 2008
- Figure 24: Region of origin of vehicle driven, by price paid,
August-September 2008
- Relationship with Your Car or Truck
- Key points
- Figure 25: Relationship with your car or truck, by demographic groups,
August-September 2008
- Figure 26: Relationship with your car or truck, by demographic groups,
August-September 2008
- Figure 27: Relationship with your car or truck, by demographic groups,
August-September 2008
- Figure 28: Relationship with your car or truck, by demographic groups,
August-September 2008
- How Do You Feel When You Are Driving?
- Key points
- Figure 29: How do you feel when you are driving?, August-September 2008
- Figure 30: How do you feel when you are driving?, by size and type of
vehicle driven, August-September 2008
- Figure 31: How do you feel when you are driving?, by price paid,
August-September 2008
- Appendix: Other Useful Consumer Tables
- Leading car/truck brands purchased
- Figure 53: Make of American vehicle that you drive most or identify as
"yours," August-September 2008
- Figure 54: Make of Asian vehicle that you drive most or identify as
"yours," August-September 2008
- Figure 55: Make of European vehicle that you drive most or identify as
"yours," August-September 2008
- Appendix: Trade Associations
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