Abstract
The total market for poultry grew slowly, nearly balanced by a number of positive and negative factors. Rising prices, increasing private label share, and already very high penetration have acted to hold the market back, while a trend towards value added products and strong consumption by younger adults and kids keep the market moving up.
This report discusses which companies are leading the trends, and what insights can be leveraged to other manufacturers and other forms of poultry. Mintel expects growth to remain slow, but manufacturers have opportunities to differentiate themselves to gain market share.
- Based on Mintel' s exclusive market and consumer research, this report provides in-depth information on:
- How much concern is there about food safety?
- How much interest is there in packaging options like recipe labels or individual-sized chicken portions?
- Which marketing claims do respondents look for when shopping and what would they like to see?
- Which kinds of value added poultry products are popular with consumers and which ones have room to expand?
- How do poultry consumers differ from each other and how does their interest in new products differ?
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