Women's Magazines - UK - December 2008

Table of Contents

• Issues in the MarketMain issues
• Definition
  • Figure 1: Women' s magazine titles, as at November 2008
• Abbreviations
• Market in Brief
• Withstanding knocks
• A bolstered weekly sector
• Wide readership but still untapped potential
• Predictability as well as change
• Publisher breadth
• A company shake-up
• Future prospects
• Internal Market Environment
• Key points
• Core topics: Fashion & style
  • Figure 2: Trends in female attitudes towards looks, 2003-07
• Not forgetting the weight issue
  • Figure 3: Body mass index for women compared to men, 2007
• Other media want their share
• Do online opportunities outweigh threats?
• Is celebrity a weakness as well as a strength?
• Showing your colours
• Ads -- a two-way benefit
• Additional revenue sources
• Will today' s teenagers become buyers?
  • Figure 4: Attitudes towards selected media, 11-19-year-old girls, 2007
• Broader Market Environment
• Key points
• A tougher economy
  • Figure 5: Trends in GDP, PDI and consumer expenditure, 2003-13
• Have to go with the flow
  • Figure 6: UK female population, by age group, 2003-13
• Potential opportunities unfolding
  • Figure 7: UK adult population, by lifestage, 2003-13
• The aspirational read
  • Figure 8: UK adult female population, by socio-economic group, 2003-13
• Competitive Context
• Key points
• A brief look at surrounding competitors online
  • Figure 9: Selected websites and blogs by type, as at November 2008
• Competitors in print
  • Figure 10: Selected audited customer titles and their circulation, (January-June), 2004-08
• The impact on the reader
• Leisure: the wider context
  • Figure 11: Consumer expenditure on selected leisure goods and activities, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• A quick read or a relaxing treat
• Diversity in style and content
• Resilient and adaptable
• The value of print
• Advertiser value
• Weaknesses
• Growing encroachment from other media
• Current offer not wide enough
• Insufficient differentiation
• Expensive and frivolous
• Is there another ' next big idea' ?
• Market Size and Forecast
• Key points
• A longer view
  • Figure 12: UK retail sales of women' s magazines, by value and volume, 2003-13
• The future -- keep up the impetus
• Factors used in the forecast
• Segment Performance
• Key points
• Interesting times
  • Figure 13: Volume sales of women' s magazines, 2003-08
  • Figure 14: UK sales of women' s magazines, by type, 2003-07
• New titles and concepts
• A shifting balance?
• Quality underpins the monthlies
• Weeklies
  • Figure 15: UK retail sales of women' s weeklies, by value and volume, 2003-08
• Incremental growth
• Circulation trends -- weeklies
  • Figure 16: Circulation trends for weekly magazines (January-June), 2004-08
• Celebs still have pulling power but...
• New young fashion is a winner
• Meanwhile in the ' real life' world
• Monthlies
• A fundamental difference
  • Figure 17: UK sales of women' s monthlies, 2003-08
• Not all gloom
• Circulation trends -- monthlies
  • Figure 18: Circulation trends for monthly magazines, (January-June), 2004-08
• The pluses outnumber the minuses
• Gloss, fashion and focus
• Changes
• Market Share
• Key points
• Total market share
  • Figure 19: Total market share for women' s magazines, by publisher*, 2003-07
• With one giant step
• Companies and Products
• Bauer
• IPC Media
• Northern & Shell
• National Magazines
• Hello!
• CondéNastHachette Filipacchi
• Hachette Filipacchi online
• DC Thomson
• Other publishers
• Who is Reading and Buying?
• Key points
• Magazines a large part of reading repertoire
  • Figure 32: Readership habits, 2006 and 2008
• Substantial but apparently slipping
• ABC1s and over 55s under-represented
• Who reads what
• Committed buyers
  • Figure 33: Frequency of buying women' s magazines, by type of magazine, October 2008
• Appendix: Internal Market Environment
  • Figure 37: Women' s attitudes towards looks, by demographic sub-group, 2007
  • Figure 38: Female body mass index, by demographic sub group, 2007
• Appendix: Competitive Context
• Spending priorities
  • Figure 39: Expenditure priorities, 2007 and 2008
• Appendix: Segment Performance
• Segmentation of weeklies
  • Figure 40: UK sales of women' s weeklies magazines by type, 2003-07
• Appendix: Market Share
  • Figure 41: UK market share for weekly magazines, by publisher, 2003-07
  • Figure 42: UK market shares for monthly magazines, by publisher, 2003-07
• Appendix: Who is Reading and Buying?
  • Figure 43: Women' s magazines, by demographic sub group, October 2008
  • Figure 44: Frequency of buying women' s magazines, by demographic sub group, October 2008
  • Figure 45: Analysis of reading crossover, October 2008