Cakes and Pies - US - December 2008

Abstract

This report examines the market for "store-bought" cakes and pies, primarily those sold through the bakery aisle of supermarkets, mass merchandisers and drug stores. Among the topics included in this report are:

• The size of the cakes and pies market and how the various diet trends have affected market growth over the past six years
• The different market segments and the factors that have influenced their growth - including diet plans, packaging, and ingredients
• The ways in which population shifts will change the market in the years to come
• The power of nostalgia in growing - and maintaining - a brand
• The competition from the in-store bakery and from consumers' own kitchens