Abstract
Mintel expects the retail market for fish and seafood to grow steadily during 2008-13, buoyed by consumer desire for healthful protein sources, but mitigated by pricing pressure, as well as the economic downturn, which may push consumers to lower cost proteins. This report provides the following insights to industry participants:
- How fish and seafood consumption stacks up against that of other leading protein sources
- How industry pricing issues are affecting sales of leading fish and seafood types
- Which segments (fresh, frozen, and canned) are faring well and why
- Which fish and seafood types (and preparation methods) are resonating with consumers
- How the drug store and mass merchandiser segments are growing share
- How healthfulness and the eco-trend has pushed market innovation
- How and why retailers and packagers should innovate with "freshness" labeling
- How in-home fish and seafood use stacks up against restaurant use
- " What are consumers' attitudes toward freshness, source, and cost
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