Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Healthy sales growth -- but for a myriad of reasons
- Fish and seafood consumption lags behind other protein sources
- Segments face diverse struggles and "wins"
- Drug and mass sales outperform supermarket sales
- Small manufacturers and private label dominate
- Brand spotlight: StarKist represents industry struggles
- Diverse innovation throughout category
- Advertising efforts leave something to be desired
- Tuna and salmon lead in usage
- Restaurant versus at-home consumption
- Fresh, frozen, and canned fish and seafood use
- Fish and seafood preparation methods
- Fish and seafood spending trends and rationales
- Attitudes toward freshness, source, and cost
- Market Size and Forecast
- Key points
- Beyond fish sticks--new paradigm for the fish and seafood market
- Figure 6: Total U.S. retail sales of fish and seafood, at current
prices, 2003-13
- Figure 7: Total U.S. retail sales of fish and seafood, at
inflation-adjusted prices, 2003-13
- Competitive Context
- Key points
- Fish and seafood lags behind as protein of choice
- Figure 8: Frequency of protein consumption, by type, September 2008
- Figure 9: Poultry consumption, 2006-08
- Figure 10: Attitudes towards protein choices, by type, September 2008
- Figure 11: Food price changes, by food category, July 2007-July 2008
- Competing sources for omega-3
- Figure 12: Leading food sources for omega-3, 2002-08
- Overall Segment Performance
- Key points
- Environmental factors impact the bottom line
- Sales and forecast--fish and seafood by category
- Figure 13: Sales of fish and seafood, segmented by type, 2006 and 2008
- Segment Performance--Fresh Fish and Shellfish
- Key points
- Higher price points and freshness perception could cause consumers to balk
- Sales and forecast--fresh fish and shellfish
- Figure 14: Sales of fresh fish and shellfish, at current and
inflation-adjusted prices, 2003-13
- Segment Performance--Frozen Fish and Shellfish
- Key points
- Niche products have potential
- Sales and forecast--frozen fish and shellfish
- Figure 15: Sales of frozen fish and shellfish, at current and
inflation-adjusted prices, 2003-13
- Segment Performance--Canned Fish and Shellfish
- Key points
- Supply concerns threaten a number of canned varieties
- Sales and forecast--canned fish and shellfish
- Figure 16: Sales of canned fish and seafood, at current and
inflation-adjusted prices, 2003-13
- Retail Channels
- Key points
- Mass merchandisers stand to reap the rewards of convenience
- Figure 17: Retail sales of packaged fish sold through FDMx, 2006 and 2008
- Retail Channels--Food Stores
- Key points
- Whole Foods Market sets an example
- Figure 18: Food store sales of fish and seafood, 2003-13
- Retail Channels--Drug and Mass
- Key points
- Industry innovations lead to growth
- Figure 19: Drug and mass sales of fish and seafood, 2003-08
- Market Drivers
- The economy affects fish and seafood pricing
- Economic challenges lead to more meals at home
- Figure 20: Average price of meal for a family of four at selected
restaurant types, 2005-07
- Figure 21: Annual food sales at home and away from home, 2005-07
- The impact of weather
- HH income will determine near-term future
- Figure 22: Seafood consumption compared to a year ago, by HH income,
September 2008
- Frequency of eating fish at home
- Figure 23: Frequency of fish eating at home, by HH income, September 2008
- Leading Companies
- Key points
- Private label the clear category winner
- Figure 24: FDMx sales of fish and seafood, by manufacturer, 2007 and 2008
- Brand Share--Frozen Fish and Shellfish
- Key points
- Private label and small manufacturers dominate
- Figure 25: FDMx sales of frozen fish and seafood, by manufacturer, 2007
and 2008
- Brand Share--Shelf Stable Fish and Shellfish
- Key points
- Beyond canned tuna
- Figure 26: FDMx sales of shelf stable fish and seafood, by manufacturer,
2007 and 2008
- Brand Share--Refrigerated Fish and Shellfish
- Key points
- A smattering of small niche brands
- Figure 27: FDMx sales of fish and seafood, by manufacturer, 2007 and 2008
- Brand Qualities
- Charlie the Tuna has "Seoul"
- Innovation and Innovators
- "Green" fish
- Figure 28: Eco-friendly fish and seafood new product introduction
claims, 2003-08
- Emulating restaurant style menus
- Promoting healthy attributes
- Figure 29: Health related new fish and seafood product claims, 2003-08
- Freshness guaranteed
- Private label a shining star
- Figure 30: New private label seafood product introductions, by company,
2003 - 2008
- Advertising and Promotion
- Overview
- Gorton' s
- Figure 31: Gorton' s Potato Crunch Filets, 2008
- Figure 32: Gorton' s Shrimp Temptations, 2008
- SeaPak
- Figure 33: Sea Pak Shrimp, 2008
- Wild American Shrimp
- Figure 34: Wild American Shrimp, 2005
- Personal Consumption of Fish and Seafood
- Key points
- Tuna and salmon rule the usage roost
- Types of fish and shellfish consumed
- Figure 35: Types of fish and seafood consumed, by type, by gender,
September 2008
- Figure 36: Types of fish and seafood consumed, by type, by
race/ethnicity, September 2008
- Fish and Seafood Usage and Usage Frequency by Location
- Key points
- Overview
- Figure 37: Frequency of fish and seafood consumption, by location,
September 2008
- Frequency of eating fish at home
- Figure 38: Frequency of fish consumption at home, by age, September 2008
- Frequency of eating fish at a restaurant
- Figure 39: Frequency of fish consumption at a restaurant, by gender,
September 2008
- Frequency of eating shellfish at home
- Frequency of eating shellfish at a restaurant
- Figure 40: Frequency of shellfish consumption at a restaurant, by age,
September 2008
- Fresh, Frozen, and Canned Fish and Seafood Use
- Key points
- Frozen varieties the leading consumer preference
- Figure 41: Personal fresh, frozen, and canned fish purchases, by gender,
September 2008
- Figure 42: Personal fresh, frozen, and canned fish purchases, by region,
September 2008
- Fish and Seafood Preparation Methods
- Key points
- Cooking methods largely dictated by format
- Figure 43: Fish and seafood consumed, by type and preparation method,
September 2008
- Baking
- Figure 44: Fish and seafood eaten baked, by gender, September 2008
- Broiling
- Figure 45: Fish and seafood eaten broiled, by, September 2008
- Frying
- Figure 46: Fish and seafood eaten fried, by region, September 2008
- Sautéing
- Figure 47: Fish and seafood eaten sautéed, by region, September 2008
- Grilling
- Figure 48: Fish and seafood eaten grilled, by HH income, September 2008
- Steaming
- Figure 49: Fish and seafood eaten steamed, by race/ethnicity, September
2008
- Fish and Seafood Spending Trends and Rationales
- Key points
- Year-over-year spending trends
- Figure 50: Seafood consumption year-over-year trends, by age, September
2008
- Rationales for eating more
- Figure 51: Rationales for eating more fish and seafood, by gender,
September 2008
- Figure 52: Rationales for eating more fish and seafood, by age,
September 2008
- Rationales for eating less
- Figure 53: Rationales for eating less fish and seafood, by gender,
September 2008
- Figure 54: Rationales for eating less fish and seafood, by age,
September 2008
- Attitudes Toward Freshness, Source, and Cost
- Key points
- Overview
- Figure 55: Attitudes toward freshness, source, and cost, by gender,
September 2008
- Figure 56: Attitudes toward freshness, source, and cost, by HH income,
September 2008
- Appendix: Additional Consumer Tables
- Frequency of eating fish at a restaurant
- Figure 79: Frequency of fish eating at a restaurant, by HH income,
September 2008
- Frequency of eating shellfish at home
- Figure 80: Frequency of shellfish eating at home, by HH income,
September 2008
- Frequency of eating shellfish at a restaurant
- Figure 81: Frequency of shellfish eating at a restaurant, by HH income,
September 2008
- Appendix: Trade Associations
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