Abstract
The $61 billion market for red meat has faced several obstacles to growth in the past three years, and the U.S. descent into recession will only exacerbate the challenges the market faces. Health concerns about red meat, numerous beef recalls, and the growing prominence of chicken as a preferred product have combined with shrinking household budgets to cause sales to stagnate.
Mintel' s insights into the red meat market include:
- How sales of beef, pork, and other meats have differed and what collateral effects beef recalls and bovine spongiform encephalopathy (BSE) outbreaks have had on other red meat
- What retailers are doing to promote private label meats
- Why there is a shortage of natural, organic, and kosher meat
- How consolidation has affected the beef packing landscape and why it has spurred legal action.
- How Hispanic respondents' views on red meat, soy products, and the environment present a challenge for marketers
- Why black respondents' views of red meat and health are more negative than other races/ethnicities
- How use of ground beef based on household income may differ from conventional wisdom
- Which consumers are cutting back on red meat for financial reasons and who is cutting back for health reasons
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