Music and Video - UK - January 2009

Table of Contents

• Issues in the MarketDefinition
• Abbreviations
• Market in Brief
• General themes
• Retail sales
• Specialists suffer in the downturn
• Lowdown on downloading
• Tangible ownership
• Internal Market Environment
• Key points
• More ways of playing music and video than ever
  • Figure 1: Device usage summary, July and October 2008
• Increasing ways of finding new music and video
  • Figure 2: Activities conducted on a social networking website, July 2008
• High-definition video gains momentum
• Broader Market Environment
• Key points
• Broadband Britain
  • Figure 3: UK broadband penetration, 2004-08
• Rising number of one-person households
  • Figure 4: UK household sizes, 2003-13
• An ageing population
  • Figure 5: Trends in the age structure of the UK population, by gender, 2003-13
• Market Size and Forecast
• Key points
• Music revenues hit hardest in 2009
  • Figure 6: Physical pre-recorded music market*, at current and constant 2003 prices, 2003-13
• Music model completely changing
• Similar trends to be seen in the DVD market
  • Figure 7: Pre-recorded video and DVD market, at current and constant 2003 prices, 2003-13
• Downloads to account for a quarter of revenues by 2013
  • Figure 8: Forecast of the pre-recorded music market, by physical and downloads, at current prices, 2003-13
• Factors used in the forecast
• Segment Performance
• Key points
• Sales continue switch toward the web
  • Figure 9: Pre-recorded music market sales and percentage share, by distribution channel, 2007-09
  • Figure 10: Pre-recorded music market sales, by music format, 2004-09
• Video specialists having the toughest time
  • Figure 11: Pre-recorded video market sales and percentage share, by distribution channel, 2007-09
• DVD still dominates as a format
  • Figure 12: Pre-recorded video market sales, by format, 2007-09
• Music Market Share
• Key points
• HMV bucks the trend
  • Figure 13: Third-party provider market share, by units sold, 2006 and 2007
• Less choice on the high street -- more online
• Can supermarkets continue making a loss in the crunch?
• Companies and Products
• Key points
• Amazon.co.uk
• HMV
• Indiestore
• iTunes
• Play.com
• Zavvi
• 7digital
• Music and Video Download Activities
• Key points
  • Figure 14: How consumers obtain new music and video content, October 2008
• Actual CDs and DVDs are still popular across the board
• Music downloads will continue to win out over film
• Music specialists suffering as a result
• Illegal download a huge factor
• Who is downloading music legally?
• Streaming could be more profitable in the long run
• Renting video takes precedence over downloads
• Where Are Music Downloads Consumed?
• Key points
  • Figure 15: How internet users listen to music downloads, October 2008
• PC still significant in the portable world
• Mobile: Side-loaded, not downloaded
  • Figure 16: Leading digital devices used to play music, by age, October 2008
• CDs remain a factor whilst some devices lose out
• Where Are Film Downloads Consumed?
• Key points
  • Figure 17: How internet users watch film downloads, October 2008
• Appendix -- Music and Video Download Activities
• Ever done
  • Figure 22: How consumers obtain new music and video content (ever done -- in the last 12 months and beyond), by detailed demographics, October 2008
  • Figure 23: How consumers obtain new music and video content (ever done -- in the last 12 months and beyond), by detailed demographics, October 2008
• In the last 12 months
  • Figure 24: How consumers obtain new music and video content (in the last 12 months), by detailed demographics, October 2008
  • Figure 25: How consumers obtain new music and video content (in the last 12 months), by detailed demographics, October 2008
• Longer than 12 months ago
  • Figure 26: How consumers obtain new music and video content (longer than 12 months ago), by detailed demographics, October 2008
  • Figure 27: How consumers obtain new music and video content (longer than 12 months ago), by detailed demographics, October 2008
• Appendix -- Where Are Music Downloads Consumed?
  • Figure 28: How internet users consume music they have downloaded, by detailed demographics, October 2008
• Appendix -- Where Are Film Downloads Consumed?
  • Figure 29: How internet users consume film they have downloaded, by detailed demographics, October 2008