Accessorising the Home - UK - January 2009

Table of Contents

• Issues in the MarketKey themes
• Definitions
• Abbreviations
• Market in Brief
• Growth slows
• Still interested?
• Looking forward
• Internal Market Environment
• Key points
• Room for improvement
  • Figure 1: Agreement with selected lifestyle statements, 2004-08
• Following the fashion
  • Figure 2: Agreement with lifestyle statements relating to the home, by those relating to clothing, 2008
• Spree or steal
• Broader Market Environment
• Key points
• Relocation to renovation
  • Figure 3: House prices, transactions and average number of years between moves, 2003, 2007 and 2008
• Tightening the purse strings
• Energy
• Fuel
• Food
• Unemployment
• Financial aid
• Implications for home accessories
• Demographic trends
  • Figure 4: Trends and projections in UK population, by age group, 2003-13
• A pad of your own
  • Figure 5: Trends in household size, UK, 2003-13
• Competitive Context
• Key points
• Home or away
  • Figure 6: Consumer expenditure, by sector, 2004-08
• Furniture and floors
  • Figure 7: Retail sales of home and garden products, 2004-08
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Cutting back on accessories
  • Figure 8: Total retail value sales of home accessories, at current and constant prices, 2003-13
• A challenging future ahead
• Factors used in forecast
• Segment Performance
• Key points
• Light and bathroom accessories lead growth
  • Figure 9: UK home accessories sales, by category, 2003-08
• Window furnishings & accessories
  • Figure 10: UK value sales of window furnishings & accessories, at current and constant prices, 2003-13
• Household linens
  • Figure 11: UK value sales of household linens, at current and constant prices, 2003-13
• Lighting
  • Figure 12: UK value sales of domestic lighting*, at current and constant prices, 2003-13
• Bathroom accessories
  • Figure 13: UK value sales of bathroom accessories, at current and constant prices, 2003-13
• Other accessories
  • Figure 14: UK value sales of other accessories*, at current and constant prices, 2003-13
• Companies and Products
• Retailers
• Homewares retailers
• Ikea
• Habitat
• Cargo HomeShop
• Other homewares retailers
  • Figure 15: Other homewares retailers, 2008
• Department stores
• John Lewis
• Debenhams
• House of Fraser
• Variety and clothing stores
• Argos
• Marks & Spencer
• Next
• Other variety and clothing stores
  • Figure 16: Other clothing and variety stores, 2008
• DIY stores
• Homebase
• B&Q
• Grocery multiples
• Tesco
• Asda
• Sainsbury' s
• Manufacturers
• Household linens
  • Figure 17: Key manufacturers of household linens, 2008
• Lighting
  • Figure 18: Key manufacturers of lighting (Luminaires), 2008
• Window furnishings and accessories
  • Figure 19: Key manufacturers of window furnishings and accessories, 2008
• Other home accessories
  • Figure 20: Key manufacturers of other home accessories, 2008
• Brand Communication and Promotion
• Key points
• Cutting back
  • Figure 21: Main monitored media advertising spend on furnishing accessorises/soft furnishing products, 2005-08
• A blinding time
  • Figure 22: Main monitored media advertising spend on furnishing accessorises/soft furnishing products -- by top ten spenders in latest year, 2005-08
• Below-the-line activity
• Channels to Market
• Key points
• Multiples move in
• Mixed fortunes for variety and department stores
• Others
• Household linens
  • Figure 23: Retail distribution of household linens, 2005-08
• Lighting
  • Figure 24: UK value sales of luminaires, by outlet type, 2005-08
• Curtains, blinds and window accessories
  • Figure 25: UK value sales of window furnishings, by outlet type, 2005-08
• The Consumer -- Buying Accessories for the Home
• Key points
• Items purchased
• Linens are top of the pile
  • Figure 26: Home accessories bought in the last 12 months, October/November 2008
• A woman' s prerogative
• A family affair
• The class divide
• Numbers of types of products bought
  • Figure 27: Number of types of home accessories bought in the last 12 months, October/November 2008
• No categories
• Five or more categories
• Appendix -- The Consumer -- Buying Accessories for the Home
• Items purchased
  • Figure 32: Home accessories bought in the last 12 months, by detailed demographics, October/November 2008
  • Figure 33: Home accessories bought in the last 12 months, by detailed demographics, October/November 2008
• Numbers of types of products bought
  • Figure 34: Number of types of home accessories bought in the last 12 months by demographics