Abstract
This report explores the entertainment venue market in the U.S., with a focus on the leading concert promotion companies, providing insight into the external and internal factors that are affecting future sales growth and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What effect does consolidation among the industry' s leading players have on the overall market?
- How are revenues distributed among the major players involved in producing a live event?
- How have rising ticket prices affected ticket volume?
- How have the dramatic changes in the recording industry affected live touring?
- What effect has the popularity of destination festivals had on the overall market?
- Who are the leading artists on the concert tour circuit and why?
- How can the market appeal more to the Hispanic consumer and how can that outreach appeal to a wider consumer base?
- Which promotion companies are innovating in their segments and how can others learn from their success?
- How are sports franchises entering the market to create competition among the major players?
- What media are industry leaders using most to deliver the most effective marketing campaigns?
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