Abstract
Environmental issues are now a key part of the consumer psyche and thus cannot be ignored in any market sector. Major household cleaning manufacturers and retailers have responded to the challenge by making changes to such factors as packaging, energy usage and the sourcing of raw materials. There has also been a plethora of launches based on ‘natural' ingredients. However, much of this comes at a cost to the consumer - and the gloomy economic scenario is casting a long shadow over the future of these products.
Key report themes:
- The rising importance of consumer concern about the environment and its move into everyday actions.
- The response of the household products industry to these concerns and the opportunities for niche marketing.
- How different product sectors have addressed the issues which specifically affect their products.
- How manufacturers communicate with consumers.
- How concern about the environment fits into the context of other consumer habits and needs.
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