Abstract
Food inflation coupled with the recession present the bread and morning goods market with challenges and opportunities.
In this report Mintel looks at what bread and morning goods people are buying, why they are buying them and which companies are most likely to get their custom. Mintel also throws the spotlight on what manufacturers can do to encourage higher purchasing levels and increase sales (valued at £3.9 billion in 2008).
Key report themes
- The link between diet and health is tightening. How have bread and morning goods manufacturers risen to the challenge?
- Currency devaluation and poor weather have pushed up wheat and flour prices. Has this negatively affected sales?
- Own-label development is helping to shape the market. Has it gained market share at the expense of branded products?
- The evolution of ethically traded and organic sectors is widespread in the food and drink industry. Is the bread and morning goods market tapping into this trend?
- The recession has arrived. Will consumers cut down on premium bread to cut costs or does bread offer something else to consumers?
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