Abstract
The market for recorded entertainment has been on the decline since 2003, thanks largely to the advent of digital download technology and increasing broadband penetration. The landscape is constantly evolving, as brands try to reinvent themselves and extend into newly emerging market sectors such as digital movie downloads. In this report, Mintel assesses the current state of technology adoption and examines the positioning of major players.
Analysis and insights offered include:
- How online distribution has changed the market forever
- Which segments are growing because of the nation' s recession
- Which companies are leading in the emerging digital movie rental space
- How brands should be managed in a changing marketplace
- How widespread digital piracy is today
- Which demographics are most worth attracting
- How does frequency of digital downloads compare to physical purchases
- How much of an issue is digital rights management (DRM) for consumers
- What are the barriers to greater adoption of new technologies
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