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Market Research Report

Buy-to-let - UK - March 2009

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2009/03 Content info  
Product code MT83775
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Description TOC

Table of Contents

  • Issues in the Market
  • Key issues
  • Market definitions
  • Abbreviations
  • Market in Brief
  • The market shifts down sharply
    • Figure 1: Number and value of buy-to-let sales, 1999-2008
  • Supply beginning to exceed demand for rental properties
  • Reluctant landlords are the most vulnerable in the short term
  • The risk profile to worsen
    • Figure 2: The percentage of BTL mortgages in arrears of three months or more, 1999-2008
  • Landlords make informed judgements
    • Figure 3: Property investor typologies -- landlords v non-landlords, January 2009
  • A good opportunity to pick up a bargain
  • Lenders retrench and innovation dries up
  • Lloyds Banking Group the new market leader
    • Figure 4: Market share of the leading buy-to-let providers, by amounts outstanding, mid-2008
  • Heavy reliance on intermediaries
  • Buy-to-let advertising activity follows the market down
  • Improvement needed in advertising
  • Attitudes towards property investment remain largely positive
  • Key targets for the BTL market
    • Figure 5: The BTL consumer typologies and their attitudes towards a BTL investment, January 2009
  • Broader Market Environment
  • Key points
  • Looks like trouble ahead
    • Figure 6: The quarter-on-quarter growth of real GDP, Q1 2003-Q4 2008
  • Unemployment: Every cloud has a silver lining
    • Figure 7: The level of unemployment in the UK (All: Aged 16+) seasonally adjusted, 2006-08
  • Will renting help limit the rise in unemployment?
    • Figure 8: Household characteristics in England: Recently moved households, by current and previous tenure, 2006/07
  • Severe pressure on mortgage lenders
  • Mortgage rates coming down...
    • Figure 9: UK Inter-bank, three-month rate+ and selected UK bank rates*, January 2001-December 2008
  • ...as banks respond by narrowing their margins, whilst...
    • Figure 10: How BTL lending spreads changed+, Q2 2007-Q1 2009
  • ...mortgage lenders don' t know which way to turn
  • Demographic trends should boost rental sector
  • A strong rise in demand for rented flats
    • Figure 11: The breakdown of households in England, by tenure and household type, 2007
  • Greater social segmentation
  • More local hotspots
    • Figure 12: The 20 areas of England predicted to see the fastest growth in household numbers, 2001-11
  • Hotspots around universities
  • Implications and opportunities
  • Migration trends: is the tide turning?
    • Figure 13: Approved applicants for the Worker Registration Scheme+, Q1 2005-Q3 2008
  • Space in the rented sector
  • Technologically -- Improving the flow of information
  • Internal Market Environment
  • Key points
  • Has the love affair with home ownership ended?
    • Figure 14: Tenure structure of dwellings (index of number of dwellings, 1991=100), 1991-2007
  • Private renting no longer the Cinderella tenure
    • Figure 15: Total number of UK private rented dwellings (million) and the share of all dwellings accounted for by private rentals (%), 1981-2007
  • But is the BTL bubble beginning to deflate?
    • Figure 16: Share of private rental dwelling being purchased with BTL mortgages, 1998-2008+
  • House prices -- capital gains are disappearing...
    • Figure 17: Index of average mix-adjusted UK house prices (fed 2002=100), February 2002-November 2008
    • Figure 18: The average value of rented houses and flats -- all regions (£000), 2007 and 2008
  • ...and set to go on shrinking?
    • Figure 19: The percentage annual change+ in the index of average mix-adjusted UK house prices, January 2006-March 2008
    • Figure 20: The annual+ percentage change in the average value of rented houses and flats -- all regions (£000), February-November 2008
  • Regions outside the South East gain the most
    • Figure 21: Index of house prices, by region, November 2008 (February 2002 = 100)
  • All regions suffer but London and the South East the most
    • Figure 22: The average value of rented houses (£000), by region, 2007 and 2008
    • Figure 23: The average value of rented flats (£000), by region, 2007 and 2008
  • Rental demand strengthens but rental returns dip...
    • Figure 24: Rental returns (% yield) to landlords, Q3 2003-Q4 2008
  • ...but lower interest rates boost geared returns
    • Figure 25: The annual rate of return on BTL (geared investment and cash purchase), Q1 2006-Q4 2008
  • The risk profile of BTL worsens sharply
    • Figure 26: Buy-to-let mortgage arrears, maximum LTV and minimum rental cover, 1999-2008
  • Fraud also an issue
  • Implications and opportunities
  • Profile of residential investment landlords: who are they
  • The average landlord is almost 50
    • Figure 27: Key landlord demographics, average of three quarterly surveys, March 2008, August 2008 and October 2008
  • Increasing regulation is a cause for concern for landlords
  • Tenancy Deposit Scheme
    • Figure 28: Tenancy deposit schemes joined by landlords, September 2008
  • Plan for enforced self-regulation
  • The Carsberg Report
  • Law Commission Report
  • Competitive Context
  • Key points
  • Buy-to-let property competes in the asset market
    • Figure 29: Sources of passive income, 2006/07
  • Greater competition in the property investment market
  • Nowhere to turn?
  • BTL still generates good income returns compared to competitors...
    • Figure 30: Rental yield on houses compared with the return on bank deposits and the dividend yield on stocks and shares, Q3 2006-Q3 2008
  • ...and proved more resilient than the stock market for capital appreciation
    • Figure 31: Capital return on property and equity, Q3 2003-Q3 2008
  • Strengths and Weaknesses
    • Figure 32: Buy-to-let mortgage market -- strengths and weaknesses, 2009
  • Market Size and Forecast
  • Key points
  • Demand for BTL finance falls
    • Figure 35: How demand for BTL changed+, Q2 2007-Q1 2009
  • Landlords bunker down in the storm
    • Figure 36: How landlords are acting over their net investment in residential property (% of landlords), Q4 2004-Q4 2008
  • Amounts outstanding continue to grow...
    • Figure 37: Number and value of buy-to-let mortgages outstanding, 1999-2008 (year-end)
  • ...but new business levels are well down
  • Implications and opportunities
  • Remortgaging drives the market in 2008
    • Figure 38: The breakdown (%) of buy-to-let gross advances (value), by type of mortgage, 2002-08
  • Forecast
    • Figure 39: Forecast of the value and volume of new buy-to-let sales, 2003-13
  • Factors used in the forecast
  • Market Share
  • Key points
  • A market in transition
    • Figure 40: Ten largest buy-to-let lenders, by the number of products on the market, January 2009
  • A new market leader
    • Figure 41: Market share of the leading buy-to-let lender groups, by amounts outstanding, mid-2007 and mid-2008
    • Figure 42: Market share of the leading buy-to-let providers, by amounts outstanding, mid-2008
  • Companies and Products
  • Key points
  • Major reduction in capacity
  • Fixed deals the norm
    • Figure 43: Structure of BTL mortgages, January 2009
  • APR related to period
    • Figure 44: The APR charged on BTL mortgages, January 2009
  • Arrangement fees vary significantly
    • Figure 45: Quoted arrangement fees on a £120,000 BTL mortgage, by type of mortgage, January 2009
  • Arrangement fee related to period mortgage runs
    • Figure 46: Quoted arrangement fees on a £120,000 BTL mortgage, by period of mortgage, January 2009
  • Fees and maximum LTVs on the up
    • Figure 47: Trends on arrangement fees and maximum LTVs in secured lending, Q2 2007-Q1 2009
    • Figure 48: The percentage of mortgage products on the market, by LTV (%), January 2008 and January 2009
  • Little product differentiation
    • Figure 49: The three main types of BTL mortgages available, January 2009
  • Mini profiles of the largest buy-to-let lenders
  • The Lloyds Banking Group
  • Bradford & Bingley (Mortgage Express)
  • Paragon Mortgages
  • The Mortgage Works (Nationwide Specialist Lending)
  • Bank of Ireland
  • Northern Rock
  • Capital Home Loans
  • Brand Communication and Promotion
  • Key points
  • Mortgage adspend follows the market down
  • Buy-to-let rollercoaster
    • Figure 50: Buy-to-let mortgage adspend (£000) and share of the mortgage adspend taken by buy-to-let, year to November 2004-08
  • Buy-to-let providers focus their adspend on the press
  • Implications and opportunities
  • C&G the heaviest investor
    • Figure 51: The 25 largest investors in buy-to-let mortgage advertising, by advertiser, year to November 2004-08
  • Channels to Market
  • Key points
  • The intermediary the prime channel to market
    • Figure 52: Distribution channels used by leading buy-to-let lenders, 2009
  • The Consumer -- Property Ownership and Aspirations
  • Key points
  • Survey background
  • Being a landlord is a niche activity
    • Figure 53: Property ownership and intentions to buy, January 2009
  • Big rise in rental supply
    • Figure 54: The number of landlords, 2006-09
  • Implications and opportunities
  • Landlords tend to be affluent family adults
    • Figure 55: The ownership and intention to own a UK rental property by socio-economic group, lifestage, household income and ACORN group, January 2009
    • Figure 56: The ownership of a UK rental property, by Mintel' s Special Group, January 2009
  • It' s a middle-aged thing
    • Figure 57: The ownership of a UK rental property, by age and age by socio-economic group, January 2009
  • But like policemen, are landlords getting younger?
    • Figure 58: The ownership of a UK rental property and intention to buy, by age and age by socio-economic group, January 2009
  • Implications and opportunities
  • Digital media and broadsheets hit the mark
    • Figure 59: The ownership of a UK rental property and intention to buy, by technology usage, internet frequency, web use and newspaper readership, January 2009
  • Implications and opportunities
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