Abstract
About this report
In less than nine months, the UK has changed from booming, overheated economy to an economy in crisis. In a fast-developing environment, up-to-date market and consumer data is more critical than ever.
It takes time for changes in macro-economic variables to have an impact on consumer spending. But it is now clear that consumers' expectations, attitudes and beliefs have changed dramatically in the past six months. As a result, Mintel' s market size estimates and forecasts based on different consumer expectations warrant revision. For the first time in its near-40 years of delivering market and consumer insights, Mintel has conducted an exhaustive mid-cycle re-evaluation of consumer market forecasts published in 2007 & 2008.
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