Abstract
Notwithstanding the deep recession, Americans are still spending on family entertainment. Yet they are more judicious and discerning in their spending, increasing it for some entertainment products and services, and decreasing it for others.
This report explores the family entertainment category in depth, including:
- Identification of demographics that have maintained and/or increased spending on family entertainment
- Qualities and values in family entertainment that are important to them
- Identification of numerous niche opportunities with a wide variety of demographics
- Specific recommendations for capitalizing on opportunities presented in the report
- An analysis of the segments that comprise the category; how they are faring; and their future outlook
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