Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Executive Summary
- Snapshot of the market
- Cutting back because of the recession
- Insights and opportunities
- A look at successful companies
- Attitudes towards going to the movies
- Attitudes towards renting movies
- Attitudes towards electronic entertainment
- Attitudes towards cooking
- Attitudes towards other types of entertainment
- Restaurants take the hardest hit
- Race, ethnicity, and attitudes towards entertainment
- Market Size and Forecast
- Key points
- Figure 7: Total U.S. sales and forecast of family entertainment, at
current prices, 2003-13
- Figure 8: Total U.S. sales and forecast of family entertainment at
inflation adjusted prices, 2003-08
- Segment Performance--Television Subscription Services
- Key points
- Add-on services drive sales
- It' s all about the bundle
- Figure 9: Total U.S. sales of satellite and cable pay-TV services, at
current prices, 2002-12
- Segment Performance--Internet Service Providers
- Key points
- Falling prices, customer churn, and a maturing market slow growth
- The lure of speed promises modest growth
- Figure 10: Sales of all internet services, at current prices, 2003-12
- Segment Performance--Movie Theaters
- Key points
- Steady after a fall
- Challenges from all sides, but don' t count Hollywood out
- Figure 11: Total domestic revenues of movie theater operators, 2002-12
- Segment Performance--Live Entertainment
- Key points
- Pumpin' up the volume
- But how long can the beat go on?
- Figure 12: Gross concert revenues in North America, at current and
inflation-adjusted prices, 2003-12
- Segment Performance--Online Video
- Key points
- Online is in
- Clear picture first, then a rosy future
- Figure 13: U.S. sales and forecast of online video, at current prices,
2005-11
- Competitive Context
- Market Drivers
- Key points
- 25-34 year olds: A bright spot
- Figure 14: Changes in family entertainment budget, by age, December, 2008
- Frugality: The new virtue
- A return to the simple life
- Figure 15: Top five favorite leisure activities, 2008
- Figure 16: Biggest changes in favorite leisure activities, 2007-08
- A decline in leisure time
- Figure 17: Hours available for leisure per week, 1973-2008
- Figure 18: Households by type, 1995-2005
- Brand Qualities
- McDonald' s reinvents itself
- No bloom off Apple
- Amazon attracts deal seekers
- Innovation and Innovators
- Innovation now showing at Netflix
- Viacom and SpongeBob aren' t kidding around
- Panera Bread cooking up profits
- Other thriving companies
- Advertising and Promotion
- Overview
- Figure 19: Ad spends by leaders, 2006-07
- Value is the new value
- Web marketing efforts
- McDonald' s
- Netflix
- Burger King
- Viacom
- Analysis of commercials
- Figure 20: McDonald' s television ad, 2009
- Figure 21: Netflix television ad, 2009
- Figure 22: Burger King television ad, 2009
- Figure 23: Time Warner Cable television ad, 2009
- Changes in Spending Habits
- Key points
- It' s all about the recession
- Figure 24: Reasons for lower family entertainment budget, by age,
December 2008
- Less than $25K and trading down
- Figure 25: Reasons for lower family entertainment budget, by income,
December 2008
- Restaurants get hit the hardest
- Figure 26: Reducing entertainment costs, by age, December 2008
- How Much Respondents Spend
- Key points
- Half spend less than a $100; half spend more
- Figure 27: Family entertainment budget, by age, December 2008
- The affluent spend more
- Figure 28: Family entertainment budget, by income, December 2008
- 25-34 year olds hold promise
- Figure 29: Changes in family entertainment budget, by age, December, 2008
- General Attitudes Towards Family Entertainment
- Key points
- Educational entertainment drives sales
- Figure 30: Attitudes toward family entertainment, by age, December 2008
- Earning less and worried
- Figure 31: Attitudes toward family entertainment, by income, December
2008
- Attitudes Towards Movies
- Key points
- 18-34 year olds are a bright spot
- Figure 32: Going to the movies, by age, December 2008
- Income plays little role
- Figure 33: Going to the movies, by income, December 2008
- Attitudes Towards Movie Rentals
- Key points
- 25-34 year olds watching more movies at home
- Figure 34: Watching movies at home, by age, December 2008
- Blockbuster for 24-35 year olds
- Figure 35: Watching movies at home, by age, December 2008
- Premium services are for the affluent
- Figure 36: Watching movies at home, by income, December 2008
- Attitudes Towards Electronic Entertainment
- Key points
- 55-64 year olds watching lots of television
- Figure 37: Watching tv, by age, December 2008
- 18-34 year olds listening to more music
- Figure 38: Listening to music at home, by age, December 2008
- 25-34 year olds turning to the internet
- Figure 39: Playing on the internet, by age, December 2008
- Less affluent turning to the internet
- Figure 40: Playing on the internet, by income, December 2008
- Attitudes Towards Restaurants
- Key points
- Eating out less
- Figure 41: Eating out, by income, December 2008
- 25-34 year olds ordering takeout more often
- Figure 42: Ordering takeout, by age, December, 2008
- Affluent households split on takeout
- Figure 43: Ordering takeout, by income, December 2008
- Attitudes Towards Cooking
- Key points
- 18-34 year olds cooking more often
- Figure 44: Cooking dinner, by age, December 2008
- The joy of cooking and 25-44 year olds
- Figure 45: Cooking for fun, by age, April 2007-June 2008
- Attitudes Towards Other Types of Entertainment
- Key points
- 18-34 year olds going to live performances
- Figure 46: Going to live performances, by age, December 2008
- 25-34 year olds still going to amusement parks
- Figure 47: Going to amusement parks, by age, December 2008
- 25-34 year olds exercising more
- Figure 48: Engaging in sports and exercise, by age, December 2008
- 25-34 year olds going to the zoo more often
- Figure 49: Visiting museums, zoos or aquariums, by age, December 2008
- 18-24 year olds spending more time reading
- Figure 50: Reading, by age, December 2008
- 18-24 year olds playing more card and board games
- Figure 51: Leisure acti vities at home, by age, April 2007-June 2008
- Race and Ethnicity
- Key points
- Hispanics want educational entertainment
- Figure 52: Attitudes toward family entertainment, by race and Hispanic
origin, December 2008
- Some Asians spending more
- Figure 53: Changes in family entertainment budget, by race and Hispanic
origin, December 2008
- Asians and Hispanics love movie services
- Figure 54: Watching movies at home, by race and Hispanic origin,
December 2008
- Hispanics not reading, playing card games, etc.
- Figure 55: Leisure activities at home, by race and Hispanic origin,
April 2007-June 2008
- Asians going to live performances more often
- Figure 56: Going to live performances, by race and Hispanic origin,
December 2008
- Appendix -- Other Useful Consumer Tables
- Lower-middle class cuts entertainment budget
- Figure 73: Changes in family entertainment budget, by income, December
2008
- With money and having friends over
- Figure 74: Inviting guests to home, by income, December 2008
- Blacks having guests over less frequently
- Figure 75: Inviting guests to home, by race and Hispanic origin,
December 2008
- Little income and listening to music
- Figure 76: Listening to music at home, by income, December 2008
- Asians watching more movies at home
- Figure 77: Watching movies at home, by race and Hispanic origin,
December 2008
- Affluent still going to live sporting events
- Figure 78: Attending live sporting events, by income, December 2008
- Appendix -- Trade Associations
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