Abstract
Thanks to numerous new product introductions, an increased interest in healthy snacking and exercise, diet fatigue and American' s on-the-go lifestyle, nutrition and energy bars have experienced moderate growth since 2003. Nutrition and energy bars seem to have one up on competition such as yogurt, trail mix and smoothies thanks to convenient packaging, portability and no need for refrigeration.
Aggressive price promotions are also helping sell multiple bars, and sales in mass merchandisers are increasing as consumers purchase boxes at reduced prices. Natural food stores are also seeing sales increases as consumers demand more pure and natural ingredients in their bars.
This report examines how all of these issues and trends are impacting the nutrition and energy bar market, as well as:
- The impact of the sinking economy on category sales
- An overview of new product activity from major competitors
- How supermarkets continue to dominate sales despite inroads from other channels offering their own distinct combinations of value and convenience
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