Home Shopping - France - March 2009

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• Technical notes
• Market definitions
• E-commerce
• Mail order
• Direct selling
• Direct response
• Television shopping
• Market shares
• Company profiles
• Abbreviations
• Financial definitions
• Currencies
  • Figure 1: Exchange rates, € to other European currencies, 2004-08
• Country codes
  • Figure 2: Country codes
• VAT
  • Figure 3: Europe: Standard VAT rates, 2008
• Broader Market Environment
• Key points
• Population growth forecast to slow
  • Figure 4: France: Population trends, 2004-09
  • Figure 5: France: Population projections, by age group, 2005-45
• Implications for home shopping
• Economy
• Dodging the bullet
  • Figure 6: France: Gross domestic product, 1997-2008
• Consumer confidence waning
  • Figure 7: France: Consumer expenditure, 1996-2008
• Time for a revival?
  • Figure 8: France: Consumer confidence, January 1998-January 2009
• Inflation up but not for long
  • Figure 9: France: Consumer prices, 2002-08
• Implications for home shopping
• The Market in Context
• Key points
• E-commerce driving growth in the sector
  • Figure 10: France: Estimated home shopping market, by major sub-sector, 2008
  • Figure 11: France: Share of home shopping, by major sub-sector, 2008
• Mail order
  • Figure 12: France: Mail order sector breakdown, 2003-08
• Direct selling
  • Figure 13: France: Direct sales turnover of FEDSA members, 2003-08
• E-commerce
  • Figure 14: France: Estimated e-commerce sales, 2003-08
• Sector Size and Forecast
• Key points
• Retail prospects
  • Figure 15: France: Retail sales, 2004-13
  • Figure 16: France: Mail order and other non-store specialists' sales as proportion of all retail sales,
• Recent trends in French home shopping
• Retail Competitor Analysis
• Key points
• Redcats, the leading player
• But dwarfed by Amazon' s growth
• Intense competition
• Growth potential
  • Figure 17: France: Leading home shopping players, 2007/08
• Market shares
  • Figure 18: France: Market shares of leading home shopping players, 2007
• Enterprise data
  • Figure 19: France: Enterprise numbers involved in the non-store sector, 2002-06
• Amazon Europe
  • Figure 20: Amazon Europe: Sales as share of non-store retailers in Europe, 2004-08
• Strategic evaluation
• History
• Financial performance
  • Figure 21: Amazon Europe: Group financial performance, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
  • Figure 22: Amazon: B2B Services, 2009
• Pricing
• Operational issues
• Advertising and marketing
• e-commerce and home shopping
  • Figure 23: Amazon: Operational websites, 2009
• Avon
  • Figure 24: Avon Europe: Sales as share of non-store retailers in Europe, 2004-08
  • Figure 25: Avon Cosmetics Ltd: Sales as share of non-store retailers in UK, 2003-07
• Strategic evaluation
• History
• Financial performance
  • Figure 26: Avon: Group financial performance, 2004-08
• Store portfolio
• Catalogues
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operations
• Advertising and marketing
• e-commerce
• Bertelsmann DirectGroup
  • Figure 27: Bertelsmann DirectGroup: Sales as share of non-store retailers in Europe, 2003-07
  • Figure 28: Bertelsmann DirectGroup: Sales as share of non-store retailers in Germany, 2003-07
• Strategic evaluation
• Focus on core markets
• The future of book clubs?
• History
• Financial performance
  • Figure 29: Bertelsmann DirectGroup: Revenues by region, 2007
• Europe
• Germany
• US business hampers profitability
  • Figure 30: Bertelsmann DirectGroup: Group financial performance, 2003-07
• Interim results 2008
• Store portfolio
  • Figure 31: Bertelsmann DirectGroup: European store portfolio, February 2009
• Retail offering
• Market positioning
• Brands
  • Figure 32: Bertelsmann DirectGroup: European brands portfolio, February 2009
• Product offer
• Pricing
• e-commerce and home shopping
• Damartex
  • Figure 33: Damartex: Sales as share of non-store retailers in Europe, 2003-07
• History
• Financial performance
  • Figure 34: Damartex: Group financial performance, 2003/04-2007/08
• Store portfolio
  • Figure 35: Damartex: Retail outlets, 2002, 2004, 2006 and 2008
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• e-commerce and home shopping
  • Figure 36: Damart: Websites, 2009
• eBay
• Strategic evaluation
• History
• Financial performance
• Group
  • Figure 37: eBay Inc: Group financial performance, 2004-08
  • Figure 38: eBay Inc: Net revenues by category, 2004-08
• Marketplaces
  • Figure 39: eBay.com: Marketplaces performance indicators, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• Otto Group
  • Figure 40: Otto Group: Retail sales as share of non-store retailers in Europe, 2003-07
  • Figure 41: Otto UK: Retail sales as share of UK non-store retailers, 2003-07
• Strategic evaluation
• History
• Financial performance
  • Figure 42: Otto multichannel retail division: Financial performance, 2003/04-2007/08
• Store portfolio
• Catalogues
  • Figure 43: Otto Europe: Multichannel retail operations, 2008
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce
• Redcats Group
  • Figure 44: Redcats Europe: Sales as share of non-store retailers in Europe, 2004-08
  • Figure 45: Redcats France: Sales as share of non-store retailers in France, 2004-08
  • Figure 46: Redcats UK: Sales as share of non-store retailers in UK, 2004-08
• Strategic evaluation
• Tough times ahead
• History
• Financial performance
  • Figure 47: Redcats: Group financial performance, 2004-08
• Store portfolio
• Catalogues
  • Figure 48: Redcats: Main European catalogues/websites, 2008
• Retail offering
• Catalogue brands and market positioning
• Brands
• Product offer
  • Figure 49: Redcats: Sales, by major product category, 2008
• Operational issues
• Marketing
• e-commerce
  • Figure 50: Redcats Group: E-commerce sales, excl. VAT, 2003-08
• Tupperware
• Strategic evaluation
• History
  • Figure 51: Tupperware Group: Brands, 2009
• Financial performance
  • Figure 52: Tupperware Group: Financial performance, 2003-08
  • Figure 53: Tupperware Group: Sales, by segment, 2008
  • Figure 54: Tupperware Group: European sales & profit as share of group sales & profit, 2003-08
• Europe
  • Figure 55: Tupperware: Sales in Germany, 2003-07
  • Figure 56: Tupperware: UK & Republic of Ireland, financial performance, 2002-06
• Store portfolio
  • Figure 57: Tupperware: Sales force, by region, 2006-08
• Retail offering
• Market positioning
• Brands/product offer
• Operational issues
• Advertising and marketing