Table of Contents
- Market in Brief
- The future
- Market size and performance
- The competitive landscape
- Report Scope
- Technical notes
- Market definitions
- E-commerce
- Mail order
- Direct selling
- Direct response
- Television shopping
- Market shares
- Company profiles
- Abbreviations
- Financial definitions
- Currencies
- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
- VAT
- Figure 3: Europe: Standard VAT rates, 2008
- Broader Market Environment
- Key points
- Slow population growth
- Figure 4: Italy: Population trends, 2003-08
- Figure 5: Italy: Population projections, by age group, 2007-47
- Economy slips into recession
- Figure 6: Italy: Gross domestic product, 1996-2008
- Consumer confidence improvements brought to an end
- Figure 7: Italy: Household consumer expenditure, 1996-2008
- Inflation back on the up
- Figure 8: Italy: Consumer prices, 2003-08
- Unemployment decline halts?
- Figure 9: Italy: Unemployment rate, 1998-2008
- Market in Context
- Key points
- Direct sales continue to lead the way
- Figure 10: Italy: Estimated home shopping market, by major sub-sector,
2008
- Figure 11: Italy: Proportion of home shopping, by major sub-sector, 2008
- Mail order
- Figure 12: Italy: Estimated Mail order sector breakdown, 2004-08
- Direct sales
- Figure 13: Italy: Direct sales turnover of FEDSA members, 2003-07
- Figure 14: Italy: Direct sales, by product category, 2007
- E-commerce
- Figure 15: Italy: E-commerce retail spend, 2003-08
- Sector Size and Forecast
- Key points
- Retailers' prospects
- Retail sales forecasts
- Figure 16: Italy: Retail sales, 2004-13
- Figure 17: Italy: Mail order and other non-store specialists' sales as %
of all retail sales, 2004-13
- Recent trends in Italian home shopping
- Retail Competitor Analysis
- Key points
- Vorwerk leads the way
- Food players making their mark
- Foreign entrants
- Figure 18: Italy: Leading retailers in the home shopping sector, 2007/08
- Market shares
- Figure 19: Italy: Market shares of leading home shopping players, 2007
- Enterprise data
- Figure 20: Italy, Enterprise numbers, 2002-06
- Alticor (Amway)
- Figure 21: Alticor (Amway): Sales as share of non-store retailers in
Europe, 2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 22: Alticor (Amway): Group financial performance, 2003-08
- Figure 23: Alticor (Amway): Estimated breakdown of sales by market, 2007
- Figure 24: Amway UK: Financial performance, 2003-07
- Retail offering
- Market positioning
- Brands
- Figure 25: Amway: Brand list, 2009
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Figure 26: Amway: European websites, 2009
- Avon
- Figure 27: Avon Europe: Sales as share of non-store retailers in Europe,
2004-08
- Figure 28: Avon Cosmetics Ltd: Sales as share of non-store retailers in
UK, 2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 29: Avon: Group financial performance, 2004-08
- Stores
- Catalogues
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operations
- Advertising and marketing
- e-commerce
- Bertelsmann DirectGroup
- Figure 30: Bertelsmann DirectGroup: Sales as share of non-store
retailers in Europe, 2003-07
- Figure 31: Bertelsmann DirectGroup: Sales as share of non-store
retailers in Germany, 2003-07
- Strategic evaluation
- Focus on core markets
- The future of book clubs?
- History
- Financial performance
- Figure 32: Bertelsmann DirectGroup: Revenues by region, 2007
- Europe
- Germany
- US business hampers profitability
- Figure 33: Bertelsmann DirectGroup: Group financial performance, 2003-07
- Interim results 2008
- Store portfolio
- Figure 34: Bertelsmann DirectGroup: European store portfolio, February
2009
- Retail offering
- Market positioning
- Brands
- Figure 35: Bertelsmann DirectGroup: European brands portfolio, February
2009
- Product offer
- Pricing
- e-commerce and home shopping
- eBay
- Strategic evaluation
- History
- Financial performance
- Group
- Figure 36: eBay Inc: Group financial performance, 2004-08
- Figure 37: eBay Inc: Net revenues by category, 2004-08
- Marketplaces
- Figure 38: eBay.com: Marketplaces performance indicators, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- Otto Group
- Figure 39: Otto Group: Retail sales as share of non-store retailers in
Europe, 2003-07
- Figure 40: Otto UK: Retail sales as share of UK non-store retailers,
2003-07
- Strategic evaluation
- History
- Financial performance
- Figure 41: Otto multichannel retail division: Financial performance,
2003/04-2007/08
- Store portfolio
- Catalogues
- Figure 42: Otto Europe: Multichannel retail operations, 2008
- Retail offering
- Market positioning
- Brands
- Product offer
- Advertising and marketing
- e-commerce
- Tupperware
- Strategic evaluation
- History
- Figure 43: Tupperware Group: Brands, 2009
- Financial performance
- Figure 44: Tupperware Group: Financial performance, 2003-08
- Figure 45: Tupperware Group: Sales, by segment, 2008
- Figure 46: Tupperware Group: European sales & profit as share of group
sales & profit, 2003-08
- Europe
- Figure 47: Tupperware: Sales in Germany, 2003-07
- Figure 48: Tupperware: UK & Republic of Ireland, financial performance,
2002-06
- Store portfolio
- Figure 49: Tupperware: Sales force, by region, 2006-08
- Retail offering
- Market positioning
- Brands/product offer
- Operational issues
- Advertising and marketing
- Vorwerk
- Figure 50: Vorwerk: Sales as share of non-store retailers in Europe,
2003-07
- Strategic evaluation
- History
- Figure 51: Vorwerk: Group divisions, 2007
- Financial performance
- Figure 52: Vorwerk: Group sales performance, 2003-07
- Direct sales
- Figure 53: Vorwerk: Direct sales by operation, 2003-07
- Retail offering
- Market positioning
- Figure 54: Vorwerk: Brands, 2009
- Brands
- Figure 55: Vorwerk: Direct selling operations in Europe
- Operational issues
- e-commerce and home shopping
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