Home Shopping - Spain - March 2009

Table of Contents

• Market in Brief
• The future
• Market size and performance
• Competitive landscape
• Report Scope
• Technical notes
• Market definitions
• E-commerce
• Mail order
• Direct selling
• Direct response
• Television shopping
• Market shares
• Company profiles
• Abbreviations
• Financial definitions
• Currencies
  • Figure 1: Exchange rates, € to other European currencies, 2004-08
• Country codes
  • Figure 2: Country codes
• VAT
  • Figure 3: Europe: Standard VAT rates, 2008
• Broader Market Environment
• Key points
• Gradual population growth
• Growing population...
  • Figure 4: Spain: Population trends, 2004-08
• but ageing too...
  • Figure 5: Spain: Population projections, by age group, 2007 and 2015
• Economy - the good times are over
  • Figure 6: Spain: Gross domestic product, 1998-2008
• Inflation moderating
  • Figure 7: Spain: Consumer prices, 1999-2008
• Unemployment rising
  • Figure 8: Spain: Unemployment rate, 1996-2008
• Consumer confidence weakens rapidly
  • Figure 9: Spain: Consumer confidence indicator, 2005-08
• Internet penetration
  • Figure 10: Spain: Internet penetration, 2000-07
• Market in Context
• End of consumer boom
  • Figure 11: Spain: Household consumer expenditure, 1998-2008
• Non-store retailers bounce back
  • Figure 12: Spain: Consumer spending on goods typically sold through non-store sector, 2003-07
• Slow inflation hampers key categories
  • Figure 13: Spain: Consumer price inflation on selected goods, 2004-08
• The Home Shopping Market
• Key points
• Spending on home shopping
  • Figure 14: Spain: Estimated home shopping market size by major sub-sector, 2004-08
• E-commerce
  • Figure 15: Spain: Products and services purchased online, 2007
• Direct selling
• Sector Size and Forecast
• Key points
• Economic outlook
• Consumer outlook
• Retail sales trends and forecasts
  • Figure 16: Spain: Retail sales, 2004-13
• Home shopping prospects
• Retail Competitor Analysis
• Key points
• Bertelsmann backs its Spanish operations
• Foreign players dominate direct selling....
• ...and mail order
• Store retailers
• Pureplayers
  • Figure 17: Spain: Leading home shopping specialists, 2008
• Market shares
  • Figure 18: Spain: Leading home shopping retailers' market share, 2008
• Alticor (Amway)
  • Figure 19: Alticor (Amway): Sales as share of non-store retailers in Europe, 2003-07
• Strategic evaluation
• History
• Financial performance
  • Figure 20: Alticor (Amway): Group financial performance, 2003-08
  • Figure 21: Alticor (Amway): Estimated breakdown of sales by market, 2007
  • Figure 22: Amway UK: Financial performance, 2003-07
• Retail offering
• Market positioning
• Brands
  • Figure 23: Amway: Brand list, 2009
• Product offer
• Operational issues
• Advertising and marketing
• e-commerce and home shopping
  • Figure 24: Amway: European websites, 2009
• Amazon Europe
  • Figure 25: Amazon Europe: Sales as share of non-store retailers in Europe, 2004-08
• Strategic evaluation
• History
• Financial performance
  • Figure 26: Amazon Europe: Group financial performance, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
  • Figure 27: Amazon: B2B Services, 2009
• Pricing
• Operational issues
• Advertising and marketing
• e-commerce and home shopping
  • Figure 28: Amazon: Operational websites, 2009
• Avon
  • Figure 29: Avon Europe: Sales as share of non-store retailers in Europe, 2004-08
  • Figure 30: Avon Cosmetics Ltd: Sales as share of non-store retailers in UK, 2003-07
• Strategic evaluation
• History
• Financial performance
  • Figure 31: Avon: Group financial performance, 2004-08
• Store portfolio
• Catalogues
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operations
• Advertising and marketing
• e-commerce
• Bertelsmann DirectGroup
  • Figure 32: Bertelsmann DirectGroup: Sales as share of non-store retailers in Europe, 2003-07
  • Figure 33: Bertelsmann DirectGroup: Sales as share of non-store retailers in Germany, 2003-07
• Strategic evaluation
• Focus on core markets
• The future of book clubs?
• History
• Financial performance
  • Figure 34: Bertelsmann DirectGroup: Revenues by region, 2007
• Europe
• Germany
• US business hampers profitability
  • Figure 35: Bertelsmann DirectGroup: Group financial performance, 2003-07
• Interim results 2008
• Store portfolio
  • Figure 36: Bertelsmann DirectGroup: European store portfolio, February 2009
• Retail offering
• Market positioning
• Brands
  • Figure 37: Bertelsmann DirectGroup: European brands portfolio, February 2009
• Product offer
• Pricing
• e-commerce and home shopping
• eBay
• Strategic evaluation
• History
• Financial performance
• Group
  • Figure 38: eBay Inc: Group financial performance, 2004-08
  • Figure 39: eBay Inc: Net revenues, by category, 2004-08
• Marketplaces
  • Figure 40: eBay.com: Marketplaces performance indicators, 2004-08
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• Grupo Planeta
• History
• Financial performance
• Retail offering and channels
• Otto Group
  • Figure 41: Otto Group: Retail sales as share of non-store retailers in Europe, 2003-07
  • Figure 42: Otto UK: Retail sales as share of UK non-store retailers, 2003-07
• Strategic evaluation
• History
• Financial performance
  • Figure 43: Otto multichannel retail division: Financial performance, 2003/04-2007/08
• Store portfolio
• Catalogues
  • Figure 44: Otto Europe: Multichannel retail operations, 2008
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce
• Primondo (Arcandor)
  • Figure 45: Primondo: Sales as share of non-store retailers in Europe, 2004-08
• Strategic evaluation
• Recent history
• Financial performance
  • Figure 46: Primondo: Group financial performance, 2003-2007/08
• Store portfolio
• Retail offering
• Market positioning and brands
  • Figure 47: Primondo: Specialty catalogues, 2009
  • Figure 48: Primondo, Own brands, 2009
• Product offer
• e-commerce and home shopping
• Redcats Group
  • Figure 49: Redcats Europe: Sales as share of non-store retailers in Europe, 2004-08
  • Figure 50: Redcats France: Sales as share of non-store retailers in France, 2004-08
  • Figure 51: Redcats UK: Sales as share of non-store retailers in UK, 2004-08
• Strategic evaluation
• Tough times ahead
• History
• Financial performance
  • Figure 52: Redcats: Group financial performance, 2004-08
• Store portfolio
• Catalogues
  • Figure 53: Redcats: Main European catalogues/websites, 2008
• Retail offering
• Catalogue brands and market positioning
• Brands
• Product offer
  • Figure 54: Redcats: Sales, by major product category, 2008
• Operational issues
• Marketing
• e-commerce
  • Figure 55: Redcats Group: E-commerce sales, excl. VAT, 2003-08
• Tupperware
• Strategic evaluation
• History
  • Figure 56: Tupperware Group: Brands, 2009
• Financial performance
  • Figure 57: Tupperware Group: Financial performance, 2003-08
  • Figure 58: Tupperware Group: Sales, by segment, 2008
  • Figure 59: Tupperware Group: European sales & profit as share of group sales & profit, 2003-08
• Europe
  • Figure 60: Tupperware: Sales in Germany, 2003-07
  • Figure 61: Tupperware: UK & Republic of Ireland, financial performance, 2002-06
• Store portfolio
  • Figure 62: Tupperware: Sales force, by region, 2006-08
• Retail offering
• Market positioning
• Brands/product offer
• Operational issues
• Advertising and marketing
• Vorwerk
  • Figure 63: Vorwerk: Sales as share of non-store retailers in Europe, 2003-07
• Strategic evaluation
• History
  • Figure 64: Vorwerk: Group divisions, 2007
• Financial performance
  • Figure 65: Vorwerk: Group sales performance, 2003-07
• Direct sales
  • Figure 66: Vorwerk: Direct sales, by operation, 2003-07
• Retail offering
• Market positioning
  • Figure 67: Vorwerk: Brands, 2009
• Brands
  • Figure 68: Vorwerk: Direct selling operations in Europe
• Operational issues
• e-commerce and home shopping///