Abstract
Changing working patterns and the economic downturn are having a radical effect on the market for lunchtime foods. The time available for lunch at work is decreasing and an increasing proportion of workers are eating at their desks or skipping lunch altogether, relying on snacking throughout the day to meet their daytime food needs. A shortage of time puts a premium on convenience - lunchtime diners have become increasingly reliant on the purchased lunch eaten within a 30-minute break at their work.
On top of these challenges, economic recession is changing consumers' food buying behaviour, with value for money now topping the list of requirements. Cash-strapped consumers are turning to home preparation of their working lunch, intensifying the competition between providers of takeaway or eat-in lunches.
This report examines the changing dynamics of the lunchtime food market and, using exclusive consumer research as well as online focus groups, identifies the new opportunities in the market.
Key themes
- How will the pressures of shorter lunch breaks impact on the market for lunchtime foods?
- Will the trend for home prepared versus purchased lunches be sustained?
- Will increased competition between sandwich specialists and multiple grocers put the squeeze on other types of lunch outlet?
- Which new types of lunchtime food have growth potential?
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