Table of Contents
- Salads
- Bakkavör
- Hazeldene Foods
- Nature' s Way Foods
- Northern Foods
- Soleco
- Bread and rolls
- Allied Bakeries Limited
- Premier Foods plc
- Warburtons
- Canned fish
- John West
- Princes
- Cheese (including cheese spreads)
- Bel UK Ltd
- Dairy Crest Group plc
- Kavli Ltd
- Kraft Foods UK Ltd
- Cooked meats
- Bernard Matthews Ltd
- Vion/Grampian Country Food Group Ltd
- Kerry Foods
- Cranswick Plc
- Soups (chilled and instant)
- Heinz
- Batchelors/Premier Foods
- Baxters
- New Covent Garden Food Company
- Ready-to-eat pies
- Kerry Foods
- Northern Foods
- Pork Farms Limited
- Samworth Brothers/Ginsters
- Ready meals
- Tesco
- Sainsbury' s
- Marks & Spencer
- Asian foods
- Wagamama
- Yo! Sushi
- Brand Communication and Promotion
- Key points
- Promotional spend levels off
- Figure 15: Main monitored media advertising expenditure on selected
lunchtime foods, 2006-08
- Subway main sandwich promoter
- Figure 16: Main monitored media advertising expenditure on sandwiches,
by selected companies, 2006-08
- Figure 17: Main monitored advertising expenditure on sandwiches, by
media type, 2006-08
- Salads
- Figure 18: Main monitored media advertising expenditure on salads, by
selected companies, 2006-08
- Hovis and Kingsmill up the ante in bread
- Figure 19: Main monitored media advertising expenditure on bread and
bakeries, by selected companies, 2006-08
- Cheese
- Figure 20: Main monitored media advertising expenditure on cheese, by
selected companies, 2006-08
- Soup
- Figure 21: Main monitored media advertising expenditure on soups, by
selected companies, 2006-08
- Channels to Market
- Key points
- Sandwich chains showing impressive growth
- Figure 22: UK retail value sales of sandwiches, by outlet type, 2006-08
- What are Consumers Eating for Lunch?
- Key points
- Sandwich is the backbone of lunch eating
- Figure 23: Food eaten at lunch during the week, January 2009
- Soup in second place
- Leftovers -- reducing food waste
- Accompaniments
- Women take the healthy option, while men go for convenience
- Figure 24: Food eaten at lunch during the week, by gender, January 2009
- Figure 25: Selected foods eaten at lunch during the week, by gender,
January 2009
- Shop-bought sandwiches and snacks for young adults
- Figure 26: Usage of bought sandwiches at lunch during the week, by
selected demographics, January 2009
- Figure 27: Visiting of sandwich bars, 2007-08
- Figure 28: Usage of chocolate/cakes/sweets at lunch during the week, by
selected demographics, January 2009
- Older consumers prepare soups and salads
- Figure 29: Usage of homemade salads at lunch during the week, by
selected demographics, January 2009
- Appendix
- Advertising data
- Appendix -- Internal Market Environment
- Figure 46: Agreement with lifestyle statements, by detailed
demographics, 2008
- Figure 47: Agreement with lifestyle statements, by detailed demographics
(continued), 2008
- Appendix -- Competitive Context: Detailed Demographics
- Figure 48: Eating out at lunchtime and frequency, by detailed
demographics, 2008
- Appendix -- What are Consumers Eating for Lunch?: Detailed Demographics
- Figure 49: Foods eaten at lunch during the week, by detailed
demographics, January 2009
- Figure 50: Foods eaten at lunch during the week, by detailed
demographics (continued), January 2009
- Figure 51: Visiting sandwich bars, by detailed demographics, 2008
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