Report: Obesity - UK - March 2009 TOC

Issues in the Market
Key themes
Definitions
- Figure 1: Body Mass Index
- Figure 2: Waist circumference guidelines
Child obesity
Future Opportunities
Obesity -- and the decline of interaction
Inspire Trend: Learning through play
Insight
Sports for some -- but not for all?
Insight
You are how you eat
Trend from Inspire: Portion Control
Insight
Can' t be trusted
Trend from Inspire: Supernanny State
Insight
The last line in defence
Trend from Inspire: Life As Science Fiction
Insight
Market in Brief
A big problem
Levels of obesity forecast for massive increase
But does it have to end this way?
The root causes -- calories in...
...and out
Reasons for being overweight
Does cost prevent healthy eating?
Regulating the food industry -- an easy option?
Food industry under fire
The Growing Problem -- Size and Forecast
Key points
A global problem
The home front
- Figure 3: Body Mass Index among adults in England, 1993-2006
Childhood obesity and failing targets
- Figure 4: Overweight and obesity prevalence among children in England, 1995-2006
The youth of tomorrow
- Figure 5: Current and projected levels of overweight and obese children in the UK, by age and gender, 2003 and 2010
Fat to the future
- Figure 6: Projection of overweight and obesity prevalence among adults in England, 2003-50
Driving Obesity -- Changes to the Food Industry
Key points
Super-sizing the food industry
The development of trans fats
Marketing -- What you see is what you eat
Seeds of change
Driving Obesity -- Changes to Diet
Key points
A brief history of food preparation
The breakdown of family eating
Cooking up a storm
If in doubt -- eat out
Changing outlook, changing attitude
- Figure 7: Agreement with lifestyle statements about diet and health, 2004-08
The cooking revival
- Figure 8: Agreement with lifestyle statements about cooking, 2004-08
Dietary changes
- Figure 9: Household purchased quantities of food and drink, 2004/05-07
Energy intake
- Figure 10: Energy intake from all food (kcals per person, per day), 2001/02-2007
Driving Obesity -- Changing Activity Levels
Key points
Sedentary lifestyles
Work hard, sit hard
Taking the sport out of transport
- Figure 11: Trips per person per year, by purpose and main mode, 2006
- Figure 12: Average trip length (all modes), by purpose of trip, 1997-2006
Time to move
- Figure 13: Amount of hours considered as spare time during the weekday and weekend, May 2008
Increase in exercise levels
- Figure 14: Agreement with selected lifestyle statements, 2004-08
Everyday activity -- chores give way to leisure
Are video games and TV fuelling childhood obesity...
...or can they help prevent it?
Sports participation
Demographic, Social and Economic Changes Impacting on Obesity
Key points
Population
- Figure 15: Changing demographics of the UK population, 2008-13
The influence of affluence
- Figure 16: Body Mass Index among adults, by equivalised household income quintiles and gender, 2006
- Figure 17: Number of days participation by children in sports and exercise in the last week, by equivalised household income and gender, 2006
Unemployment, the depression and more depression
Lower incomes and impact on diets
- Figure 18: Trends in GDP, PDI and consumer expenditure, at 2008 prices, 2003-13
The age-old problem
- Figure 19: Overweight and obesity among adults, by age, 2006
Juggling work and parenting
The culture of instant gratification
Health Issues Surrounding Obesity
Key points
Great Big Britain
Health implications
Heart disease
Diabetes
Stroke
Cost of obesity
- Figure 20: Current and projected annual costs of obesity in the UK, 2007-50
The Consumer -- Attitudes According to Weight
Key points
How attitudes change according to BMI
- Figure 21: Attitudes towards diet, by BMI, 2008
Calorie-counted treats
- Figure 22: Attitudes towards calories, sugar, fats and food ' treats' , by BMI, 2008
Snacking keeps the weight off
- Figure 23: Attitudes towards snacking, by BMI, 2008
The Consumer -- How People Describe their Weight
Key points
Consumer weighting
- Figure 24: How adults describe their weight, November 2008
- Figure 25: How adults describe their weight, by gender, November 2008
- Figure 26: How parents describe their child/children' s weight, November
Adult weight profiling
Working towards a solution
Perceptions of child obesity
The Consumer -- Issues Most Responsible for Obesity
Key points
Move more and eat less
- Figure 27: Issues most responsible for increasing the number of overweight children and adults, by weight of adults, November 2008
- Figure 28: Major causes for weight gain, by weight, November 2008
What a difference a generation makes
The diminished social divide
Cost of healthy eating
Women and weight, men and exercise
Good housekeeping
The Consumer -- Issues of Action
Key points
How to tackle obesity
- Figure 29: Agreement with attitudinal statements on the increasing number of overweight children and adults, by weight, November 2008
Jumping on the bandwagon
Storm clouds are gathering
Great expectations
Falling stars
Time for action
The Consumer -- Advisory Issues
Key points
Sources of advice
- Figure 30: Who adults think should be responsible for giving advice on health and weight issues in the UK, by weight, November 2008
Parental role models
Doctors and dieticians
The food industry
Further analysis -- blame for obesity and how consumers divide on this issue
- Figure 31: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, November 2008
Snack/fast food
Inactivity
Parenting
Knowledge
- Figure 32: Major causes of overweight, by who consumers feel should be responsible for giving advice on health and weight, November 2008
Government Initiatives
Key points
Tackling obesity
A global problem
The UK strategy so far
FISS
Voluntary codes on food and drink regulation
Front-of-pack coding system
Vouchers for fresh fruit and vegetables
The Saturated Fat and Energy Intake Programme
Further developments
The National Child Measurement Programme
Top Tips for Mums
Healthy Schools Status
School Meal Standards
Let' s get moving
Bike it
National School Pedometer Programme
Physical Activity Care Pathway
Local Area Agreements
Healthy Lives
Job done -- what next?
The big five
Children, healthy weight and healthy growth
Recent related developments
Promoting Healthier Food Choices
Recent related developments
Building physical activity in our lives
Recent related developments
Creating incentives for better health
Recent related developments
Personalised help and support
Recent related developments
Manufacturer Response -- HFSS Foods
Key points
Unite or die
In the line of fire
Confectionery
Market performance
Manufacturer response
Cadbury Trebor Bassett (CTB)
Mars
Nestlé
Cakes and cake bars
Market performance
Manufacturer response
Crisps and snacks
Market performance
Manufacturer response
PepsiCo
United Biscuits
Cereals
Market performance
Manufacturer response
Carbonated soft drinks
Market performance
Manufacturer response
Fast food and takeaways
Market performance
Manufacturer response
Burger King
McDonald' s
Pizza Hut
Manufacturer Response -- Innovation Strategy
Key points
A free-from trend
Children' s foods
Encouraging children to eat more fruit and veg
Stealth tactics
Putting veg on the radar
Fruit -- a moot point
Pure and simple
Celebrity endorsement helps
Disney, at the forefront
Beyond Disney
The wider market
Portion and calorie control
Low and no sugar
Satiety
All good and natural
Water, water everywhere...
Can carbonates go natural?
Launch activity
Snacks
Chocolate
Drinks
Possible future trends
A natural future
A wholesome future
A fuller future
A super future
Organisations Promoting Health
Department of Health
The World Health Organization (WHO)
National Obesity Forum (NOF)
All-Party Parliamentary Group on Obesity
The National Obesity Observatory (NOO)
Association for the Study of Obesity (ASO)
International Obesity Taskforce (IOTF)
Communication and Promotional Activities
Key points
Government
The next step
Member contributions
Kellogg' s
PepsiCo
Regulating healthy claims
Advertising regulation
The tightening noose
Advertising Standards Authority in action
Manufacturers
Child' s play
Playing them at their own game
SMS
Online networking
If music be the food of love...
Marketing in schools
Other trends
Food for sport
The involvement technique
Abstract
Retailers
Sainsbury' s
Asda
Tesco
Waitrose
National convenience stores
Celebrities
Jamie Oliver -- a force for change
Ministry of Food
Ian Wright
Claire Sweeney
Appendix
Abbreviations
Advertising data
The Growing Problem
- Figure 33: Overweight and obesity prevalence among adults, 1993-2006
- Figure 34: Overweight and obesity prevalence among children, 1995-2006
- Figure 35: Projections of overweight and obesity prevalence among adults, by gender, 2003-50
- Figure 36: Overweight and obesity prevalence among children aged 2-15, by parental BMI status and gender, 2006
Appendix: Driving Obesity -- Changing Diets
- Figure 37: Household food consumption in Great Britain (grams per week unless otherwise stated), 1942-2000
- Figure 38: Agreement with lifestyle statements about convenience, 2004-08
- Figure 39: Attitudes towards chicken/burger restaurants, 2005 and 2007
- Figure 40: Frequency of visiting chicken/burger restaurants, by gender, age and socio-economic group, October 2007
- Figure 41: Agreement with selected lifestyle statements on health, by gender, age and socio-economic group, 2008
- Figure 42: Agreement with selected lifestyle statements on health, by gender, age and socio-economic group, 2008
- Figure 43: Agreement with selected lifestyle statements on snacking, by gender, age and socio-economic group, 2008
Appendix: Driving Obesity -- Changes to Lifestyle
- Figure 44: Trips per person per year, by purpose and main mode, 2006
- Figure 45: Average trip length (all modes), by purpose of trip, 1997-2006
- Figure 46: Children' s physical activity levels, by gender, 2006
- Figure 47: Adults' physical activity levels, by gender and age, 2006
- Figure 48: Average time spent by adults per week participating in physical activity, by gender, 1998 and 2006
- Figure 49: Average time spent by children per week participating in physical activity, by gender, 2006
Driving Obesity -- Broader Environment
- Figure 50: Trends and projections in UK population, by socio-economic group, 2003-13
- Figure 51: Trends and projections in UK household size, 2003-13
- Figure 52: Trends and projections in UK population, by age group, 2003-13
- Figure 53: Trends in unemployment, 2003-13
- Figure 54: UK labour market, by gender, 2003-13
- Figure 55: Body Mass Index among adults, by equivalised household income quintiles and gender, 2006
- Figure 56: Adults' physical activity levels, by equivalised household income quintiles and gender, 2006
- Figure 57: Children' s physical activity levels, by equivalised household income quintiles and gender, 2006
- Figure 58: Body Mass Index among adults, by age, 2006
- Figure 59: Trends for what 11-14s spend money on per week, 2003-07
- Figure 60: Agreement with statement ' I find it difficult to say no to my kids' , by gender, socio-economic group and parent type, 2007
- Figure 61: Average amount spent per week on individual items by 11-14-year-olds 2003-07*
- Figure 62: Average amount spent per week on individual items by 15-19-year-olds, 2003-07*
- Figure 63: Attitudes of youth towards media, by age group, 2003-07
Appendix -- New Innovation
- Figure 64: GNPD launches aimed at children (5-17) in the year to January 2009
Appendix -- The Consumer
- Figure 65: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008
- Figure 66: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008
- Figure 67: Issues most responsible for increasing the number of overweight children and adults, by demographic sub-group, November 2008
- Figure 68: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008
- Figure 69: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008
- Figure 70: Agreement with attitudinal statements on the increasing the number of overweight children and adults, by demographic sub-group, November 2008
- Figure 71: Who adults think should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008
- Figure 72: Who adults think should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008
- Figure 73: How adults describe their weight, by demographic sub-group, November 2008
- Figure 74: How parents describe their child/children' s weight, by demographic sub-group, November 2008
- Figure 75: Number of organisations/people consumers feel should be responsible for giving advice on health and weight issues in the UK, by demographic sub-group, November 2008
- Figure 76: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, by demographic sub-group, November 2008
- Figure 77: Target groups on the issues consumers feel are most responsible for the increasing number of overweight children and adults, by agreement with selected attitudinal statements, November 2008

Obesity - UK - March 2009

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