Table of Contents
- Issues in the Market
- Main themes
- Definition
- Abbreviations
- Market in Brief
- Size and shape of market
- Decline in 2009
- What the market needs: New opportunities
- Strongest and weakest
- The future
- Internal Market Environment
- Key points
- Buying and gifting trends
- Women buying lingerie and underwear
- Figure 1: Lingerie items women bought, 2002, 2004, 2006 and 2008
- Women' s expenditure on bras
- Figure 2: Women' s expenditure on bras, 2002, 2004, 2006 and 2008
- Men buying and spending on underwear
- Figure 3: Men' s expenditure on underwear, 2006 and 2008
- Gifting: Women buying and spending on men' s underwear
- Figure 4: Women' s expenditure on men' s underwear, 2006 and 2008
- Gifting: Men buying and spending on women' s underwear
- Figure 5: Men buying and spending on bras, 2002, 2004, 2006 and 2008
- Figure 6: Men' s expenditure on women' s underwear, 2002-08
- Fashion trends
- Growth of niche segments
- Fitting issues
- Celebrities
- Fast fashion and lead times
- Broader Market Environment
- Key points
- PDI and consumer spending
- Figure 7: Personal disposable income (pdi) and consumer expenditure,
2004-09, 2013
- Weak Pound will mean some higher prices
- Unemployment increasing
- Figure 8: Unemployment as a percentage of the workforce, 2004-13
- The challenge of the changing age structure
- ABC1s continue to grow but may choose to save
- Marriages and birth rates
- Competitive Context
- Key points
- Make-up with a feel-good factor
- Figure 9: Underwear, make-up and footwear, retail value sales, 2004-09
- Footwear is hot for fashion
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Adult underwear overview
- Figure 10: Retail sales, women' s and men' s underwear, 2004-09
- Women' s underwear
- Men' s underwear
- Forecast
- Figure 11: Retail sales of adult underwear, women' s and men' s, 2004-14
- Figure 12: UK retail sales of lingerie, 2004-14
- Figure 13: UK retail sales of hosiery, 2004-14
- Figure 14: UK retail sales of men' s underpants, vests and socks, by
value and volume, 2004-14, at current and constant 2008 prices
- Figure 15: UK retail sales of men' s and women' s nightwear, 2004-14
- Factors used in the forecast
- Market Segment Performance
- Key points
- Women' s lingerie
- Figure 16: Retail sales of lingerie, 2004-09
- Women' s hosiery
- Figure 17: Retail sales of hosiery, 2004-09
- Men' s underpants, vests and socks
- Figure 18: Retail sales of men' s underpants, vests and socks, by value
and volume, at current and constant 2004 prices, 2004-09
- Men' s and women' s nightwear
- Figure 19: Retail sales of men' s and women' s nightwear, 2004-09
- The future
- The Consumer -- Where They Buy
- Key points
- Figure 20: Where they bought underwear for themselves in the last 12
months, 2005, 2007 and 2009
- Figure 21: Where they bought underwear for themselves in the last 12
months, January 2009
- M&S dominates as underwear destination
- Specialists do well in a competitive market
- Internet storms ahead
- Clothing multiples less impressive
- The top five
- Figure 22: Where they buy underwear, the last 12 months, by gender, age
and social grade, January 2009
- M&S is strong but value competition could increase
- Primark is the youth destination
- Supermarkets build on family convenience
- Increasing competition
- Figure 23: Where they buy underwear, last 12 months, by gender, age and
social grade, January 2009
- Specialists could be taking young consumers from clothing multiples
- Internet is a key channel for brands
- Next is hot for men
- Figure 24: Where they buy underwear, last 12 months, by gender, age and
socio demographic sub group, January 2009
- Going for a Burton
- New Look broadening opportunity
- The Consumer -- Where They Buy Hosiery
- Key points
- Figure 25: Where they buy hosiery, the last 12 months, 2007 and 2009
- Figure 26: Where they buy hosiery, the last 12 months, January 2009
- Tough competition for top slot
- Fragmented market
- Lack of desire
- Top five
- Figure 27: Where they buy hosiery, the last 12 months, by gender, age
and socio demographic sub group, January 2009
- M&S head-to-head with Tesco
- Primark dominates youth sector
- Tesco overtakes Asda
- Figure 28: Where they buy hosiery, the last 12 months, by gender, age
and social grade, January 2009
- Debenhams' young aspirational appeal
- Men most likely not to buy
- Underwear versus hosiery buying
- Channels of Distribution
- Key points
- Figure 36: Retail sales of underwear, outlet types by value, 2004-08
- Variety stores
- Value retailers
- Clothing multiples
- Department stores
- Supermarkets
- Specialist retailers
- Pureplayers
- Retail Advertising and Promotion
- Key points
- Spending trends
- Figure 37: Main monitored media advertising expenditure on lingerie and
underwear, 2003-07
- Who is spending where
- Figure 38: Main monitored media advertising expenditure, on underwear
and lingerie, by top advertisers, 2003-07
- Retail Competitor Analysis
- Key points
- Specialists
- Figure 39: Underwear and hosiery retailer specialists positioning,
channels, sales and strategies, 2009
- Non-specialists
- Figure 40: Underwear and hosiery selected non-specialists positioning,
strategies and evaluation, 2009
- Retailer Profiles
- Key points
- Specialists
- La Senza
- Figure 41: La Senza product offer, 2009
- Ann Summers
- Figure 42: Ann Summers and Knickerbox, product offer, 2009
- Smaller specialists
- Figure 43: Smaller lingerie specialists, 2009
- Online specialists
- Figleaves.com
- Brastop.com
- Mio Destino
- Glamorous Amorous
- Stockingshq.com and tightsandmore.com
- Non specialists
- Marks & Spencer
- Arcadia Group
- Department stores
- Debenhams
- John Lewis
- House of Fraser
- Other department stores
- Variety stores
- Bhs
- Multiple clothing specialists
- H&M
- New Look
- Next
- Value clothing retailers
- Matalan
- Primark
- Peacock Group (Peacocks and Bonmarche)
- TK Maxx
- Supermarkets
- George at Asda
- Tesco
- Sainsbury' s
- Mail order
- Avon
- Appendix -- Internal Market Environment
- Underwear trends and influences
- Appendix -- Broader Market Environment
- Figure 44: Working population of women and men, and unemployment, 2004-13
- Figure 45: Age groups, 2004-13
- Figure 46: Demographic groups, men and women, 2004-13
- Figure 47: Number of marriages and births, 2004-13
- Appendix -- Retailer Profiles
- Product offer overviews
- Marks & Spencer
- Figure 48: Marks & Spencer, underwear brands/product offer, 2009
- Arcadia Group
- Figure 49: Arcadia Group, underwear brands/product offer, 2009
- Debenhams
- Figure 50: Debenhams, underwear own-brands/product offer, 2009
- Figure 51: Debenhams, underwear external brands/product offer, 2009
- John Lewis
- Figure 52: John Lewis, underwear brands/product offer, 2009
- Other department stores
- Figure 53: Premium department stores, underwear brands/product offer,
2009
- Bhs
- Figure 54: Bhs, underwear brands/product offer, 2009
- H&M
- Figure 55: H&M, underwear product offer, 2009
- Next
- Figure 56: Next, underwear brands/product offer, 2009
- Other multiple clothing stores
- Figure 57: Other clothing specialists underwear brands/product offer,
2009
- New Look
- Figure 58: New Look, underwear brands/product offer, 2009
- Matalan
- Figure 59: Matalan, underwear brands/product offer, 2009
- Primark
- Figure 60: Primark, underwear brands/product offer, 2009
- Asda
- Figure 61: George at Asda, women' s underwear brands/product offer, 2009
- Tesco
- Figure 62: Tesco, underwear brands/product offer, 2009
- Mail order
- Figure 63: Main mail order catalogues, men' s and women' s underwear offer
overview, 2008
- Appendix -- Where They Buy Underwear
- Figure 64: Where they bought underwear for themselves in the last 12
months, by, region and supermarket used, January 2009
- Figure 65: Where they bought underwear for themselves in the last 12
months, by region, and supermarket used, January 2009
- Figure 66: Where they bought underwear for themselves in the last 12
months, by region and supermarket used, January 2009
- Appendix -- Where They Buy hosiery
- Figure 67: Where they bought hosiery for themselves in the last 12
months, by gender, age, social grade, region, newspaper readership, daily
internet usage, supermarket used, January 2009
- Figure 68: Where they bought hosiery for themselves in the last 12
months, by region, newspaper readership and supermarket used, January 2009
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