Table of Contents
- Issues in the Market
- Key themes of the report
- Definition
- Organic
- Fair trade
- Farmers' markets
- Farmers and growers in RoI
- Geographical definitions
- Abbreviations
- Market in Brief
- Today' s ethical consumer
- Growth in Ireland' s organic sector
- Tapping into the fair trade cause
- Retailers' commitment to fair trade helps sustain growth
- Farmers' markets continue to gain ground
- Continual product innovation helping market to evolve
- Internal Market Environment
- Key points
- Acting on routine
- An ethical future?
- Media focus on ethical issues boosts awareness
- Figure 1: Consumer awareness of food labels, RoI, 2008
- Under the spotlight
- Examples of ethical food and drink promotions in the media spotlight
- End result of high media coverage on ethical issues in the UK
- Examples of ethical food and drink promotions endorsed by government
associations
- Provenance takes centre stage
- Improving the competitiveness of local cuisine
- Ireland' s pork scare ordeal
- Food contamination scare spreads from pork to beef
- Remaining optimistic despite food scare
- The organic sector -- an overview
- Organic availability -- is it still a hindrance?
- Organic activity on the rise
- Does the future look bright for organic produce?
- Boosting demand for organic
- The free-range market -- an overview
- Free range products benefit from shrinking channels to market
- Has fair trade lost its appeal?
- Supporting fair trade' s growth
- Challenging times ahead for fair trade?
- Not just for the green welly brigade -- farmers markets and box schemes
- Consumer rationale behind popularity of farmers' markets
- Caring for the environment
- Figure 2: Number of environmentally friendly products launched, food and
drink (including alcohol), 2005-08
- Broader Market Environment
- Key points
- The global economic meltdown
- Weathering the economic storm in Ireland
- Figure 3: Economic outlook for NI and RoI, 2008-10
- Every cloud has a silver lining
- Reluctance to spend
- Going north to avail of cheaper goods
- Impact of the ' euro factor'
- Older consumer base by 2020
- Figure 4: Population estimate and projection, by age, RoI and NI, 2000
and 2020
- Market Value and Forecast
- Key points
- Higher demand for organic produce in RoI
- Figure 5: Estimated value and forecast of the organic market, IoI, NI &
RoI, 2003-13
- Increase in price consciousness by consumers adds stress for organic
suppliers
- Tough times ahead for organic sector
- Growing popularity of fair trade
- Healthy growth experienced in fair trade market
- Figure 6: Fair trade retail sales market value and forecast, RoI and UK,
2003-13
- Retailers expand their fair trade stock
- Is the future bright for fair trade?
- Driving Ireland' s fair trade growth forward
- Cutting out the middle man
- Weekends are big business for farmers' markets
- Recession proof?
- Companies and Brands
- Key points
- Supermarkets
- Aldi (RoI only)
- Figure 11: Aldi' s local strategy
- Figure 12: Aldi' s ethical strategies, 2008
- Asda
- Figure 13: Ethical products sold at Asda, 2009
- Figure 14: Asda' s ethical commitments and policies, 2009
- Marks & Spencer
- Figure 15: Ethical items sold in M&S outlets
- Figure 16: M&S ethical targets and update, 2009
- Sainsbury' s
- Figure 17: Ethical items sold in Sainsbury' s outlets
- Figure 18: Sainsbury' s' ethical strategy, 2009
- Tesco
- Figure 19: Ethical products sold at Tesco, 2009
- Figure 20: Tesco' s ethical strategies and committeemen' s, 2009
- Ethical suppliers
- Dale Farm
- Figure 21: Dale farm' s product portfolio, 2009
- Figure 22: Dale Farm' s ethical strategies and developments, 2009
- Glenisk
- Figure 23: Glenisk product portfolio, 2009
- Mash Direct
- Consumers' Ethical Shopping Behaviour
- Key points
- Majority of Irish consumers shop at Tesco
- Does age and social grade matter when shopping?
- Expanding channels to market
- Supplying hard discounters
- Buy local and help overcome economic downturn
- Value for money overshadows ethical priorities
- Figure 27: Most important factors when grocery shopping, RoI and NI,
January 2009
- Regional differences
- Who buys ethical produce?
- Figure 28: Most important factors when shopping for food and drink,
according to above average results and demographics, NI, January 2009
- Figure 29: Most important factors when shopping for food and drink,
according to above average results and demographics, RoI, January 2009
- Where do consumers pick up their ethical alternatives?
- Figure 30: Consumers' choice of retailers, by ethical preferences, RoI,
January 2009
- Figure 31: Consumers choice of retailers, by ethical preferences, NI,
January 2009
- Figure 32: Percentage of consumers who regularly shop at the local
greengrocer, butcher, fishmonger or bakery to avail of ethical alternatives,
RoI and NI, January 2009
- Appendix
- Internal market environment
- Figure 35: Number of environmentally friendly products launched, food
and drink (including alcohol), UK and RoI, January 2005 to January 2009
- Who' s innovating
- Figure 36: Number of ethical new product launches, by top ten claims,
food and drink (including alcohol), UK and RoI, January 2003 to March 2009
- M&S Plan A
- TGI
- Figure 37: Consumer agreement with range of ethical statements, by
gender, RoI and NI, 2008
- Figure 38: Consumer agreement with range of ethical statements, by age,
RoI and NI, 2008
- Figure 39: Consumer agreement with ' I buy goods produced by my own
country whenever I can' , by demographic breakdown, NI and RoI, 2008
- Figure 40: Consumer agreement with ' I buy free range products whenever I
can' , by demographic breakdown, NI and RoI, 2008
- Figure 41: Consumer agreement with ' It' s worth paying more for organic
food' , by demographic breakdown, NI and RoI, 2008
- Figure 42: Consumer agreement with ' I buy fair trade products when
available' , by demographic breakdown, NI and RoI, 2008
- Figure 43: Consumer agreement with ' I pay attention to where the
products I purchase are made/grown' , by demographic breakdown, NI and RoI,
2008
- Figure 44: Consumer agreement with ' There is too much concern with the
environment' , by demographic breakdown, NI and RoI, 2008
- Figure 45: Consumer agreement with ' I would be prepared to pay more for
environmentally friendly products' , by demographic breakdown, NI and RoI,
2008
- Consumer typologies
- NI cluster tables
- Figure 46: Consumer typologies based on which retailer consumers chose
to regularly shop at, and most important factors when grocery shopping, NI,
2009
- Figure 47: Consumer typologies based on which retailer consumers chose
to regularly shop at, and most important factors when grocery shopping, by
demographics, NI, 2009
- RoI clusters tables
- Figure 48: Consumer typologies based on which retailer consumers chose
to regularly shop at, and most important factors when grocery shopping, by
demographics, RoI, 2009
- Figure 49: Consumer typologies based on which retailer consumers chose
to regularly shop at, and most important factors when grocery shopping, by
statements, RoI, 2009
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