Short-haul Cruises - UK - April 2009

Table of Contents

• Issues in the Market
• Main issues
• Definitions
• Abbreviations
• Market in Brief
• Cruising is ahead
• Operators respond
• The re-invention of Cruising' s image
• Winning hearts and minds
• Deal-driven year ahead
• Tough economy
• Internal Market Environment
• Key points
• Declining demand for holidays
  • Figure 1: Domestic and overseas holiday volumes, 2004-09
• City break casualty?
  • Figure 2: Percentage of adults booking UK and overseas holidays, 2000-08
• Year of the Deal
  • Figure 3: Domestic and overseas holiday expenditure, at current values, 2004-09
• Inclusive package tours back in vogue
  • Figure 4: Inclusive holidays versus independent holidays, by volume, 2004-09
• Polarised holidays: near and far
  • Figure 5: Overseas holidays, by region, 2003-08
  • Figure 6: Top 20 holiday destinations, by estimated number of visits, 2003-08
• Domestic destinations gaining popularity
• Beware the Pirates
• Discounting full brochure prices
• SOLAS 2010
• Broader Market Environment
• Key points
• Cut-back Britain
  • Figure 7: Consumer confidence index, March 08-Feb 09
  • Figure 8: Trends in personal disposable income and consumer expenditure, 2004-14
• Spending intentions
  • Figure 9: Spending cutbacks over the next six months, December 2008
• Concerns have become financial
  • Figure 10: How concerns of the British population have shifted over the past year/2 months, February 2008-January 2009
• Wealthier classes increase in number
  • Figure 11: Forecast adult population trends, by socio-economic group, 2004-14
• Britain gets older
  • Figure 12: Forecast adult population trends, by lifestage, 2004-14
  • Figure 13: Trends in the age structure of the UK population, by gender, 2004-14
• Shrinking households
  • Figure 14: UK household sizes, 2004-14
• Internet penetration
  • Figure 15: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, Jan 2004-Jan 2009
• Demise of sterling
  • Figure 16: Annual average exchange rates for Sterling against the euro and US Dollar, 2004-09
• Competitive Context
• Key points
• UK cruise market well ahead of holiday curve
  • Figure 17: All holidays and cruises, by volume and value, 2004-09
  • Figure 18: Short-haul holiday and cruises, by volume, 2004-08
• Strengths and Weaknesses in the Market
• Strengths
• Sampler cruises
• Celebrations and weddings
• Paying in Sterling
• Price wars
• New and bigger ships
• Weaknesses
• ' For oldies' image
• Perceived to be costly
• Not for families
• Holiday slump in general
• Getting away from others
• Market Size and Forecast
• Key points
  • Figure 19: Cruise volume and value overall and short-haul cruise volume, 2004-14
• Past
• Present
• Future
• Factors used in the forecast
• Segment Performance
• Key points
• Type of holiday taken
  • Figure 20: Type of holiday taken for last holiday abroad, 2004-08
• Last European holiday
  • Figure 21: Type of holiday taken for last holiday in Europe, 2004-08
  • Figure 22: Main method of travel used on last European holiday, 2004-08
  • Figure 23: UK cruises taken, by volume, 2004-08
  • Figure 24: Duration of last cruise abroad, 2004-08
  • Figure 25: Volume of ultra luxury cruises taken, 2004-08
  • Figure 26: Volume of ocean cruise passengers, by destination from UK, 2004-08
• Market Share
• Key points
  • Figure 27: Global volume of ocean cruise passengers by market, 2004-08
• Number of vessels on operation
  • Figure 28: Number of vessels and passenger capacity, by operator, 2009
• Companies and Products
• Key points
• Celebrity Cruises
• Crystal Cruises
• Cunard Line
• Fred. Olsen Cruise Lines Ltd
  • Figure 29: Fred. Olsen, financial performance, 2006-07
• Island Cruises
• Ocean Village
• P&O
• Peter Deilmann River and Ocean Cruises Ltd
  • Figure 30: Peter Deilmann River & Ocean Cruises Ltd, financial performance, 2006-07
• Silversea Cruises Ltd
• Distribution
• Key points
• Cruises are booked in person
  • Figure 31: How last cruise was booked, 2004-08
  • Figure 32: Method used to book last cruise, 2004-08
• Cruises Taken
• Key points
• Significant potential
  • Figure 33: Cruises taken and intentions, January 2009
• Cruising is niche
• Still some way to go
• Appendix -- Distribution
  • Figure 37: How last domestic holiday was booked, 2004-08
  • Figure 38: Method used to book last domestic holiday, 2004-08
  • Figure 39: How last overseas holiday was booked, 2004-08
  • Figure 40: Method used to book last overseas holiday, 2004-08
• Appendix -- Cruises Taken
  • Figure 41: Cruises taken and intentions, by detailed demographics, January 2009