Abstract
The domestic theme park industry has enjoyed several years of growth but is hitting a bump in 2009 with the global recession and cutbacks on vacation spending. Theme park operators have kept busy not only with new rides and attractions, but also with aggressive new pricing promotions. In this report, Mintel offers a review of recent theme park activity and proprietary consumer data on spending and attitudes.
Analysis and insights offered include:
- How strategies differ for destination and regional theme parks
- Why destination parks may suffer more than regional parks in 2009
- Which alternative entertainments consumers are turning to
- How parks differentiate themselves through advertising
- What new rides/attractions and promotions are on offer from leading parks
- Which demographics drive the theme park business
- Where park visitors are buying their tickets and what they would pay more for
- How different types of theme park attractions rank in popularity
- Which consumers are most likely to visit theme parks on overnight vacation
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