Home Storage Solutions - UK - April 2009

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Abbreviations
• Market in Brief
• Tough market conditions
• Smaller homes need innovative storage
• More kids means more stuff
• Innovative styling
• Argos and IKEA dominate
• Four types of consumers
• Few use self-storage companies
• The future
• Internal Market Environment
• Key points
• Ownership of furniture
  • Figure 1: UK: Penetration and purchasing of furniture, by major items, 2004-08
• Pricing in the sector
  • Figure 2: UK: Consumer price indices, all items and furniture and furnishings, 1998-2008
• Competition in the sector
• Fashion and style
  • Figure 3: Agreement with selected lifestyle statements, 2004-08
• Broader Market Environment
• Key points
• Smaller dwellings
  • Figure 4: Number of rooms in the home, 2004 and 2008
• Trend towards smaller households
  • Figure 5: Number of households, by number of persons in the household, 2004-14
• The impact of kids
  • Figure 6: Total population, number under age 5 and aged 5-14, 2004-14
• The economy and the housing market
  • Figure 7: Housing transactions, transactions as a percentage of housing stocks and average time between moves, 2004-08
• Pressure on disposable income
• Unemployment
• What consumers do in a downturn
  • Figure 8: Impact of the credit crunch -- key financial groups, December 2008
• Population trends
  • Figure 9: Trends and projections in UK population, by age group, 2004-14
• Competitive Context
• Key points
• Consumer spending
  • Figure 10: Consumer expenditure, by sector, 2004-08
• Consumer priorities
  • Figure 11: Expenditure priorities, 2007-09
• Boot sales and eBay
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Furniture market
  • Figure 12: UK furniture market, at current and constant 2009 prices, 2004-14
• Consumer spend on furniture and furnishings by main segment
  • Figure 13: UK retail sales of furniture, by sector, 2004-14
• Home storage plastics and accessories
• Self-storage market
• A challenging future ahead
• Companies and Products
• Key points
• Furniture retailers
• IKEA
• Habitat
• Dunelm
• Sharps (part of HomeForm Group)
• General retailers
• Argos
• Wilkinson
• Department stores/clothing stores
• John Lewis
• Next
• Marks & Spencer
• DIY stores
• B&Q
• Homebase
• Supermarkets
• Tesco
• Asda
• Sainsbury' s
• Other retailers with storage
• Self-storage companies
  • Figure 14: Self-storage companies, by number of stores and revenue, 2007/08
• Safestore plc
• Access Self Storage
• Big Yellow Group plc
• Lok' nStore
• Shurgard
• Brand Communication and Promotion
• Key points
• Above-the-line advertising
  • Figure 15: Main media advertising expenditure, by furniture retailers and self-storage companies, 2004-08
• Furniture retailers big spenders
  • Figure 16: Main media advertising expenditure, by largest furniture retailers, 2004-08
• The Consumer -- Purchasing of Home Storage Products
• Key points
• Items purchased
• Almost half buy plastic boxes
  • Figure 17: Purchasing of home storage products in the last three years, February 2009
• When the men get involved
• Kids and clutter
• Entertain me
• Home is a stylish place
• Number of types of products bought
  • Figure 18: Number of types of storage products bought new in the last three years, February 2009
• The Consumer -- Where They Buy Home Storage
• Key points
• Where they buy home storage
• Argos leads the pack
  • Figure 19: Outlets used for buying home storage products in the last three years, February 2009
• Variety of shopping patterns
  • Figure 20: Home storage products bought in the last three years, by outlets used for buying home storage products, February 2009
  • Figure 21: Outlets used for buying home storage products, by number of storage products bought new in the last three years, February 2009
• Appendix -- Purchasing of Home Storage Products
  • Figure 27: Purchasing of home storage products in the last three years, by detailed demographics, February 2009
  • Figure 28: Purchasing of home storage products in the last three years, by detailed demographics, February 2009
• Appendix -- Where They Buy Home Storage
  • Figure 29: Outlets used for buying home storage products in the last three years, by detailed demographics, February 2009