Abstract
This report explores current trends in the outdoor furniture market. It focuses on how the collapse of the housing market and the economic downturn has impacted sales and how retailers and suppliers are adapting to challenging market conditions. The report also:
- How the "staycation" phenomenon and broad-based "green" movement are shaping opportunities in the market
- Analyzes advertising and marketing strategies of suppliers and retailers
- Gives special attention to innovations in online marketing and innovative websites
- Looks at innovators and innovations in areas such as "green" products, materials, design, branding and marketing
- Provides exclusive consumer research that explores outdoor furniture ownership, purchasing levels, retail preferences, and the way that consumers utilize their outdoor living spaces
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