Motoring Through the Lifestages - UK - April 2009

Table of Contents

• Issues in the Market
• Key issues
• TGI lifestage definitions
• Abbreviations
• Future Opportunities
• Is leasing the answer to longer replacement cycles?
• A lost generation?
• Market in Brief
• Longer downturn in car sales due to interest rate rises
• Slowing rate of car ownership and sales due to longer retention
• The car owners
• The car buyers
• Features and benefits sought
• Market Background
• Key points
• Consumer expenditure on cars
  • Figure 1: Consumer expenditure on cars and total consumer spending, 2003-09
• New and used car sales volumes
  • Figure 2: New car registrations and used car sales, 2004-09
  • Figure 3: Private new car registrations and used car sales, 2004-09
• Car sales and interest rates
  • Figure 4: Total new and used car sales and interest rates, 2001-08
• New car sales and the total car parc
  • Figure 5: UK car parc and new car registrations, 2003-13
• Market forecasts
• Volume of car sales
  • Figure 6: Volume sales of new and used cars, 2003-13
• Value of car sales
  • Figure 7: Total value of car sales, 2003-13
• New car sales
  • Figure 8: Value of new car sales, 2003-13
• Used car sales
  • Figure 9: Value of used car sales, 2003-13
• Factors used in the forecast
• Government intervention
• Support for finance arms
• Scrappage schemes
• Increasing legislation
• EU legislation -- greener cars
• Smarter and safer cars
• Impact of legislation
• Multiple car ownership grows
  • Figure 10: Number of cars owned by individual households, 1985/86-2006
  • Figure 11: Number of cars per household and cars per adult aged 17+, 1985/86-2006
• Sales of new have fallen faster than used
  • Figure 12: Obtained new or second-hand (only car or most recently obtained car), 2004-08
• Recent purchasing of cars declining
  • Figure 13: When obtained (only car or most recently obtained car), 2004-08
• Replacement cars dominate but on the decline
  • Figure 14: First, additional or replacement car, 2006-08
• Broader Market Environment
• Key points
• Continued growth in PDI and consumer expenditure
  • Figure 15: Trends in personal disposable income and consumer expenditure, 2003-13
• Population growth in key groups
  • Figure 16: Trends in the age structure of the UK population, by gender, 2003-13
• Growth among key car users
• ABs, C1s on the rise
  • Figure 17: Forecast adult population trends, by socio-economic group, 2003-13
• Number of families to remain static
  • Figure 18: Forecast adult population trends, by lifestage, 2003-13
• Smaller households equals smaller cars?
  • Figure 19: UK household sizes, 2003-13
• Consumer spending priorities
  • Figure 20: UK spending priorities for year ahead, 2005-09
• The Consumer -- Car Ownership and Purchasing
• Key points
• Car ownership trends -- all adults
  • Figure 21: UK car ownership, 2003-08
• Young singles
  • Figure 22: Car ownership, by the young singles lifestage group, 2003 and 2008
• Ownership trends -- young singles
  • Figure 23: Car ownership -- young singles lifestage, 2003-08
• Married/Pre-/no family
  • Figure 24: Car ownership -- the married/pre-/no family lifestage group, 2003 and 2008
• Ownership trends -- married/pre-/no family
  • Figure 25: Car ownership -- married/pre-/no family lifestage, 2003-08
• Families
  • Figure 26: Car ownership -- the families lifestage group, 2003 and 2008
• Ownership trends -- families
  • Figure 27: Car ownership -- family lifestage, 2003-08
• Third age
  • Figure 28: Car ownership -- the third age lifestage group, 2003 and 2008
• Ownership trends -- third age
  • Figure 29: Car ownership -- third age lifestage, 2003-08
• Grey/retired
  • Figure 30: Car ownership -- the grey/retired lifestage group, 2003 and 2008
• Ownership trends -- grey/retired
  • Figure 31: Car ownership -- grey/retired lifestage, 2003-08
• Insight conclusions -- car ownership
  • Figure 32: Car ownership, by lifestage group, 2008
• Car Purchasing Intentions
  • Figure 33: Car purchasing intentions of all adults, 2005-08
• Purchasing intentions by lifestage
  • Figure 34: Car purchasing intentions, by lifestage group, 2008
• Features and Benefits Sought by Lifestage
  • Figure 35: Important car purchase features, by lifestage group, December 2008
• Brand Preferences by Lifestage
  • Figure 36: Car brands that consumers would seriously consider, by lifestage group, December 2008
• Source of Purchase by Lifestage
  • Figure 37: Where consumers expect to buy their next car from, by lifestage group, December 2008
• Cost of Next Purchase by Lifestage
  • Figure 38: How much consumers expect to buy their next car for, by lifestage group, December 2008
• Financing of next purchase by lifestage
  • Figure 39: How consumers would finance the largest part of the purchase of their next car, by lifestage group, December 2008
• Deferred Purchasing by Lifestage
  • Figure 40: Things consumers were hoping to do/buy over the next six months but have decided against, by lifestage group, December 2008