Abstract
This report gives specifics on consumer attitudes and behaviour concerning spending and debit card products. It identifies specific segments of the population and their debit card usage habits. Analysis in this report includes the answers to the following questions:
- What are the major issuers of debit cards earning and spending, and what are their latest initiatives?
- What are some of the latest positioning and marketing approaches in debit card marketing?
- What major litigation is impacting the way financial institutions function, and what does that mean for the industry and the consumer?
- What are the current technologies, and the status of product development efforts in the electronic payments industry?
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