Abstract
This report explores the consumer behavior of six specific consumer groups. Specific questions that are answered in this report include, but are not limited to, the following:
- What kind of vehicle do you own or lease?
- Which of the following is most helpful when you are trying to make a decision of what car or truck to purchase or lease?
- Where did you purchase or lease your last car/truck?
- Which of the following is most important to you in relation to the last car you bought or leased?
- Which reason do you use your car or truck for most often?
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