Table of Contents
- Scope and Themes
- What you need to know
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Industry overview
- Market size and forecast
- Competitive context
- Market drivers
- Leading companies and innovators
- Advertising and promotion
- The consumer
- Cluster analysis
- Market Size and Forecast
- Key points
- Consumers use green criteria in evaluating financial services companies
- Figure 1: Influence of environmental issues on choice of financial
services company, January 2009
- Trend data indicate steady growth in green sentiment and activities
- Figure 2: Agreement with attitudes toward green practice, 2002-08
- Green practices will influence the majority of consumers in upcoming years
- Figure 3: Forecast for green influence of environmental issues on choice
of financial services company, April 2009
- Socially responsible investing has finally come of age
- Figure 4: Total net assets in socially responsible funds, 1995-2007
- Figure 5: Total net assets in socially screened investment funds,
1995-2007
- Competitive Context
- Key points
- Walking the walk and talking the talk: green corporate practices
- Socially responsible investing can pay off
- Figure 6: Total number of socially conscious mutual funds, by company,
March 2009
- Financial services companies have joined the green bandwagon
- Banking sector green advertising campaigns
- Figure 7: Banking, number of consumer direct mail, print or email
campaigns referencing "green," 2004-08
- Figure 8: Banking, number of consumer direct mail, print or email
campaigns referencing "green," by bank, 2008
- Investment sector green advertising campaigns
- Figure 9: Investment sector, number of consumer direct mail, print or
email campaigns referencing "green," 2004-08
- Figure 10: Investment sector, number of direct mail, print or email
campaigns referencing "green," by company, 2008
- Insurance sector green advertising messages
- Figure 11: Insurance sector, number of direct mail, print or email
campaigns referencing "green," 2004-08
- Figure 12: Insurance sector, number of direct mail, print or email
campaigns referencing "green," by company, 2008
- Credit card sector environment--themed advertising messages
- Figure 13: Credit card sector, number of direct mail, print or email
campaigns referencing "environment," 2004-08
- Figure 14: Credit card sector, number of consumer direct mail, print or
email campaigns referencing "environment," by company, 2008
- Market Drivers
- Key points
- The future is green
- Figure 15: Influence of environmental issues on choice of financial
services company, by age, January 2009
- Green investing makes sense
- Government policies and incentives favor green businesses
- Americans are beginning to go paperless
- Figure 16: Most frequently used payment methods for key spending
categories, 2006 and 2009
- Leading Companies
- Key points
- Bank of America, Citibank, and JPMorgan Chase have adopted more pro-green
policies
- Several credit cards are available that promote "green" causes
- Innovation and Innovators
- Key points
- Discover recently issued a biodegradable credit card
- Local banks and credit unions often lead for innovative environmental
programs
- Advertising and Promotion
- Key points
- Green marketing themes
- Online account management
- Figure 17: Bank of America, direct mail creative, August 2008
- Figure 18: Citizens Bank, print ad creative, October 2008
- Figure 19: Attitudes toward paperless checking accounts, by age, October
2008
- Recycling
- Figure 20: MetLife Bank, direct mail creative and envelope, July 2008
- Figure 21: American Express, direct mail envelope, October 2008
- Figure 22: Regions Bank, direct mail creative, February 2009
- Figure 23: SunTrust Mortgage, direct mail creative, August 2008
- "Green" home improvements
- Figure 24: Wells Fargo, print ad creative, April 2008
- Discounts for green vehicles
- Figure 25: Farmers, direct mail creative, January 2009
- Green corporate practices
- Figure 26: Bank of America, TV ad, April 2008
- Figure 27: Bank of America, TV ad, September 2008
- Investment in green companies
- Figure 28: Bank of America, TV ad, May 2008
- The Consumer
- Key points
- Green issues influence choice of financial services providers
- Figure 29: Influence of cause marketing in choice of product, by gender,
January 2009
- Figure 30: Influence of environmental issues on choice of financial
services company, by gender, January 2009
- Figure 31: Influence of environmental issues on choice of financial
services company, by males with age, January 2009
- Figure 32: Influence of environmental issues on choice of financial
services company, by females and age, January 2009
- Figure 33: Influence of environmental issues on choice of financial
services company, by race/Hispanic origin, January 2009
- Figure 34: Influence of environmental issues on choice of financial
services company, by region, January 2009
- Green has many meanings
- Figure 35: What does it mean for a financial services company to be
"green," by gender, January 2009
- Figure 36: What does it mean for a financial services company to be
"green," by age, January 2009
- Figure 37: What does it mean for a financial services company to be
"green," by race/Hispanic origin, January 2009
- Green practices enhance a company' s appeal to consumers
- Figure 38: Attitudes toward green practices, by financial services
companies, by gender, January 2009
- Figure 39: Attitudes toward green practices, by financial services
companies, by age, January 2009
- Figure 40: Attitudes toward green practices, by financial services
companies, by race/Hispanic origin, January 2009
- Recycling is the most important action for companies to adopt
- Figure 41: Most important action for financial services company to
become more environmentally friendly, by gender, January 2009
- Figure 42: Most important action for financial services company to
become more environmentally friendly, by age, January 2009
- Figure 43: Most important action for financial services company to
become more environmentally friendly, by race/Hispanic origin, January 2009
- Appendix: Trade Associations
|
Related Report
|
View Cart
