Convenience Foods - Italy - May 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Sales continued to grow
• Quality and freshness key drivers
• Few players in the frozen sector, but chilled remains fragmented
• Mass-market channels dominate
• Future
• Internal Market Environment
• Key points
• Food expenditure
  • Figure 1: Average monthly family spending, by category, 2003-07
• Italians and convenience foods
• Quality takes over quantity
• Convenience vs healthy eating
• Broader Market Environment
• Key points
• Ageing population
  • Figure 2: Trends in Italian population, by age, 2003-13
• One-person households benefit market
  • Figure 3: Trends in household size in Italy, 2002-06
• Rise in female employment
  • Figure 4: Trends in Italian employment, 2002-07
• Consumer expenditure -- economic situation
  • Figure 5: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices (real prices), 2003-13
• Who' s Innovating?
• Key points
• Italian NPD lags behind
  • Figure 6: Percentage of new product launches of selected convenience foods, by country, 2006-08
• Unilever leads in terms of NPD
  • Figure 7: Percentage of new product launches of selected convenience foods in Italy, by manufacturer, 2006-08
• Leading claims
  • Figure 8: New product launches in selected convenience foods in Italy, by positioning, 2006-08
• Health-conscious
• Catering to all needs
• Authenticity and convenience
• Market Size, Segmentation and Forecast
• Key points
• Ready meals
  • Figure 9: Italian retail value sales of ready meals sold through H-S-S, at current and constant prices, 2004-14
  • Figure 10: Italian retail value sales of frozen ready meals sold through H-S-S, by type, 2006-08
  • Figure 11: Italian retail value sales of chilled ready meals sold through H-S-S, by type, 2006-08
  • Figure 12: Italian retail value sales of frozen ready meals sold through H-S-S, by type, 2006-08
• Frozen pizza
  • Figure 13: Italian retail value sales of frozen pizza sold through H-S-S, at current and constant prices, 2004-14
  • Figure 14: Italian retail value sales of frozen pizza sold through H-S-S, by type, 2006-08
• Pasta sauces
  • Figure 15: Italian retail value sales of pasta sauces sold through H-S-S, at current and constant prices, 2004-14
  • Figure 16: Italian retail value sales of pasta sauces sold through H-S-S, by type, 2006-08
  • Figure 17: Italian retail value sales of ambient pasta sauces sold through H-S-S, by type, 2006-08
• Soup
  • Figure 18: Italian retail value sales of soup sold through H-S-S, at current and constant prices, 2004-14
  • Figure 19: Italian retail value sales of soup sold through H-S-S, by type, 2006-08
• Prospects
• Factors used in the forecast
• Market Share
• Key points
• Ready meals
  • Figure 20: Manufacturers' value shares of frozen ready meals sold through H-S-S, 2006-08
  • Figure 21: Manufacturers' value shares of chilled starters sold through H-S-S, 2006-08
  • Figure 22: Manufacturers' value shares of chilled first courses sold through H-S-S, 2006-08
  • Figure 23: Manufacturers' value shares of chilled second courses sold through H-S-S, 2006-08
• Frozen pizza
  • Figure 24: Manufacturers' value shares of frozen pizza sold through H-S-S, 2006-08
• Soup
  • Figure 25: Manufacturers' value shares of frozen soups* sold through H-S-S, 2006-08
  • Figure 26: Manufacturers' value shares of chilled soups sold through H-S-S, 2006-08
• Pasta sauces
• Companies and Products
• Unilever/Findus
• Buitoni
• Gruppo Fres.co
• La Linea Verde
• Cameo
• Channels to Market
• Key points
  • Figure 27: Number of food retail outlets in Italy, by type, 2000-07