Convenience Foods - Spain - May 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Ready meals part of mainstream offer
• Greater health orientation
• Quality counts
• Is economic slowdown favouring ambient and frozen products?
• Future prospects
• Internal Market Environment
• Key points
• Appreciation of food
• Changing eating habits
• Tackling obesity
• Birth of natural convenience foods
• Lack of space makes Spaniards opt for combined fridge-freezers
  • Figure 1: Ownership of microwave ovens, freezers and combined fridge-freezers, by country, 2008
• Appliance ownership grows, but sales are declining
  • Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge-freezers in Spain, 2004-08
• Microwaves and freezers most common in large households with children
  • Figure 3: Ownership of microwave ovens, freezers and combined fridge-freezers in Spain, by demographic sub-group, 2008
• Eating out is a popular pastime
  • Figure 4: Trends in frequency of eating fast food and eating out, 2004-08
• Broader Market Environment
• Key points
• Falling number of 15-24-year-olds is negative news
  • Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
• Will convenience foods be hit by recession?
  • Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13
• Growing unemployment has an adverse effect
  • Figure 7: Trends in Spanish employment, by gender, 2001-05
• Smaller households shape product offer
  • Figure 8: Trends in number of Spanish households, by size, 2000-04
• Who' s Innovating?
• Key points
• A modest pace of new launches in Spain
  • Figure 9: Percentage of new product launches in selected convenience foods, by country, 2006-08
• Easy does it
  • Figure 10: New product launches in selected convenience foods in Spain, by positioning, 2006-08
• Retailers tap into potential
  • Figure 11: Percentage of new product launches in selected convenience foods in Spain, by manufacturer, 2006-08
• Regional cuisine
• Natural ready meals
• Meal kits
• Pizza suppliers trust traditional
• Basic tomato-based sauces joined by premium products
• Gazpacho remains top soup
• Market Size, Segmentation and Forecast
• Key points
• Growth continues in 2008
• Ready meals outperform
  • Figure 12: Spanish retail value sales of ready meals, at current and constant prices, 2004-14
• Revival of ambient and frozen meals
  • Figure 13: Spanish retail value sales of ready meals, by type, 2006-08
• Steady growth for pizza
  • Figure 14: Spanish retail value sales of pizza, at current and constant prices, 2004-14
  • Figure 15: Spanish retail value sales of pizza, by type, 2006-08
• Wet products support sales of cooking sauces
  • Figure 16: Spanish retail value sales of cooking sauces, at current and constant prices, 2004-14
  • Figure 17: Spanish retail value sales of cooking sauces, by type, 2006-08
• Soup benefits from health positioning
  • Figure 18: Spanish retail value sales of soup, at current and constant prices, 2004-14
  • Figure 19: Spanish retail value sales of soup, by type, 2006-08
• Prospects
• Factors used in the forecast
• Market Share
• Key points
• Familiar brand names fight own-label pressure in ready meals
  • Figure 20: Manufacturers' retail value shares of ready meals, 2006-08
• Casa Tarradellas still Spain' s number-one pizza
  • Figure 21: Manufacturers' retail value shares of pizza, 2006-08
• Own-labels particularly strong in cooking sauces
  • Figure 22: Manufacturers' retail value shares of cooking sauces, 2006-08
• Gallina Blanca leads in soup
  • Figure 23: Manufacturers' retail value shares of soup, 2006-08
• Companies and Products
• Campofrí
• Casa Tarradellas
• Gallina Blanca
• Heinz
• Nestlé
• Unilever
• Advertising and promotion
• The internet offers new marketing opportunities
• Advertising to suffer from recession
• The Consumer -- Pan-European Overview
• Key points
• Most convenience foods have low penetration in Spain
  • Figure 24: Use of selected convenience foods, by country, 2008
  • Figure 25: Frequency of using selected convenience foods, by country, 2008
• The Consumer -- Product Use in Spain
• Key points
• Under-35s, families with children and larger households form core consumer group
  • Figure 26: Penetration of using selected convenience foods, by demographic sub-group, 2008
• Instant snack meals and soup gain the most new consumers
  • Figure 27: Trends in penetration and use of selected convenience foods in Spain, 2004-08
• Ready meals have youth appeal
• Pizza is a family affair
• Busy workers resort to cooking sauces
• Soup more popular amongst men than women
• Detailed demographics
  • Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
  • Figure 29: Penetration and frequency of using pizzas, by demographic sub-group, 2008
  • Figure 30: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
  • Figure 31: Penetration and frequency of using soup, by demographic sub-group, 2008
• The Consumer -- Attitudes
• Key points
• Family meals still popular at weekends
  • Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
• Quality-conscious Spaniards
  • Figure 33: Attitudes towards food quality, by country, 2008