Abstract
About this report
This report comes at a time when the bar and restaurant market is in flux, with Darwinian tactics elevating those that can be successful to the forefront of the pack. This report evaluates the current state of alcoholic beverage consumption at bars and restaurants, with a focus on what' s driving and suppressing the market, as well as innovations across all aspects of the market that will help the industry sustain itself throughout the next year and beyond.
In addition, the report delves deeply into consumer survey data that assesses today' s bar and restaurant alcohol consumers are, what their decision-making processes are, their average spend, their attitudes toward alcohol, and their drink loyalty and adventurousness.
The report helps industry participants answer the following questions:
- How badly will the U.S. recession hurt the market for alcohol consumption at bars and restaurants?
- What are the primary barriers, other than the recession, that have decreased alcohol consumption, and what can be done to combat these obstacles
- What should bar and restaurant owners do to offset recession-related trends of consumer trade-down and increased at-home consumption
- What are consumers looking for, and what can bars and restaurants do to attract demographics that typically are losing interest?
- What new and hot drink innovations are gaining momentum in bars and restaurants?
- Which popular alcoholic beverage types are making it onto fine dining and casual menus?
- How can bars and restaurants make every marketing dollar count, and who should they target?
- What types of patrons are the most likely to respond to suggestions, drink menus, and new drink innovations
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