Consumer Attitudes Towards Beauty Product Ingredients - UK - May 2009

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• What' s driving interest in ingredients
• Putting the magnifying glass on the ageing population
• Establishing greater openness
• Ingredients for success
• Internal Market Environment
• Key points
• General consumer interest
  • Figure 1: Women' s interest in facial skincare ingredients, February 2008
• Allergies and ailments
  • Figure 2: Selected minor ailments and skin conditions suffered from in the last 12 months, GB, 2004-08
  • Figure 3: Allergic to deodorants, perfumes and aftershaves, by country, by gender, 2008
• Shopping habits
• Broader Market Environment
• Key points
• Population
  • Figure 4: Trends in UK population, by gender and age, 2004-14
• Child population
  • Figure 5: Child population and birth statistics, UK, 2004-14
• Labelling legislation
• European legislation
• Animal testing ban
• Natural harmony in the pipeline
• Impact of REACH
• Competitive Context
• Key points
• Lack of consumer interest
• Lack of standardisation
• Credit crunch
• Market in Context
• Key points
• Identifying categories of opportunity
  • Figure 6: Estimated share of UK cosmetics and toiletries, by category, 2009
• Facing up to dynamic growth
• Sluggish markets, waiting for wake-up call
• ' Natural' Launches and the Various Shades of Green
• Key points
• Definition of natural positioning:
• Herbal/botanical drives growth in natural launches
  • Figure 10: Ethical launches, by ethical positioning, UK, 2004-08
• Super growth in interest for superfruits
• Organic growth
• Just a handful of launches meet all the natural criteria
• Body Shop acquisition makes L' Oréal most natural innovator
  • Figure 11: Leading innovators in ' natural' beauty and personal care products, by ultimate company, UK, 2004-08
• The future of green is biodegradable
• Ethical is En-Vogue
• Key points
• Definition of ethical and environmental positioning
• Ethical launches on the rise
  • Figure 12: Ethical launches as a percentage of new launches, UK, 2004-08
• Colour cosmetics show most rapid growth in ethical
  • Figure 13: Ethical launches, by category, UK, 2004-08
• Ingredients ' not tested on animals'
  • Figure 14: Ethical launches, by ethical positioning, UK, 2004-08
• Environmentally friendly product and packaging
• Pick-and-mix approach to ethics
• Free-from
• Key points
• Definition of free-from positioning
• Parabens driving free-from innovation
  • Figure 15: Breakdown of free-from launches, by claim, UK, 2004-08
• Independents dominate paraben-free launches
• Fragrance-free
• Category breakdown of free-from launches
  • Figure 16: Free-from launches, by category, UK, 2004-08
• Focus on the face
• Plus Positioning Trends
• Key points
• Definition of plus positioning
• Fortifying growth
  • Figure 17: Leading innovators in ' plus' beauty and personal care products, by ultimate company, UK, 2004-08
• Mineral make-up steals a march
  • Figure 18: UK beauty and personal care launches with the plus positoning, by category, UK, 2004-08
• Number of vitamins and minerals claims is on the rise
  • Figure 19: Trends in use of selected vitamins and minerals in UK fortified beauty and personal care launches, UK, 2006-08
• E is for protection
• Versatility of calcium across categories
  • Figure 20: Plus launches, by plus positioning, UK, 2004-08
• Brand Communication and Promotion
• Key points
• Advertising themes
• A deeper understanding of ingredient use
• Making the ingredient the selling point
• Interest in Ingredients of Cosmetics and Toiletries
• Key points
  • Figure 21: Interest in ingredients of cosmetics and toiletries, December 2008
• Cost barrier to interest in ingredients
  • Figure 22: Comparison of selected attitudes towards interest in ingredients of cosmetics and toiletries, December 2008
• Allergies raise interest
  • Figure 23: Comparison of selected attitudes towards interest in ingredients of cosmetics and toiletries, December 2008
• Scents of timing
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Appendix -- Interest in Ingredients of Cosmetics and Toiletries
  • Figure 32: Interest in ingredients of cosmetics and toiletries, by demographic sub-group, December 2008
  • Figure 33: Interest in ingredients of cosmetics and toiletries, by demographic sub-group, December 2008