Convenience Foods - UK - May 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Ready meals rule
• Superfoods give way to value
• Return to home cooking
• Own-label dominates
• Future
• Internal Market Environment
• Key points
• At your convenience
• Healthiness vies with convenience
• And the premium sector is suffering...
• We have the technology
  • Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
  • Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
  • Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic sub-group, 2008
• Take it away...
  • Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
• Food expenditure
  • Figure 5: UK household final consumption expenditure on food, 2003-08
• The trends are (broadly) healthier
  • Figure 6: Household purchased quantities of food, by type, 2004/05-2007
• Broader Market Environment
• Key points
• Older -- and wiser?
  • Figure 7: Structure of the UK population, by age, 2003-13
  • Figure 8: Structure of the UK population, by age and gender, 2003-13
• Women buy -- but more men eat
  • Figure 9: UK population, by socio-economic group, 2003-13
• The influence of affluence
• Working hours put pressure on spare time
  • Figure 10: UK workforce and employment, by gender, 2003-13
  • Figure 11: Comparison of working hours, 2004 and 2007
• Singles change the landscape
  • Figure 12: The changing structure of UK households, 1971-2006
• Consumer prosperity
  • Figure 13: Trends in personal disposable income and consumer expenditure, 2003-13
• Who' s Innovating?
• Key points
• UK market gets most attention
  • Figure 14: Percentage of new product launches of selected convenience foods, by country, 2006-08
• Own-label in the vanguard
  • Figure 15: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
• Easy on the additives -- but keep it convenient
  • Figure 16: Number of new product launches in convenience foods in the UK, by positioning, 2006-08
• New product trends
• Premium presses all the buttons
• But the credit crunch drives value
• Authenticity combines with free-from
• All the recipes of the world...
• Ready meals -- naturally
• Low-fat...plus
• Feel the quality
• Brand it like Beckham
• Market Size, Segmentation and Forecast
• Key points
• Ready meals
  • Figure 17: UK retail value sales of ready meals, at current and constant prices, 2004-14
  • Figure 18: Retail value sales of ready meals, by type, 2006-08
• Cooking sauces
  • Figure 19: UK retail value sales of cooking sauces, at current and constant prices, 2004-14
  • Figure 20: Retail value sales of cooking sauces, by type, 2006-08
• Pizza
  • Figure 21: UK retail value sales of pizza, at current and constant prices, 2004-14
  • Figure 22: Retail value sales of pizza, by type, 2006-08
• Soup
  • Figure 23: UK retail value sales of soup, at current and constant prices, 2004-14
  • Figure 24: Retail value sales of soup, by type, 2006-08
• Prospects
• Factors used in the forecast
• Market Share
• Key points
• Tesco and Marks & Spencer neck and neck
  • Figure 25: Retailer shares in chilled ready meals, 2006-08
• Brands bigger in frozen
  • Figure 26: Brand shares in frozen ready meals, value, 2006-08
• Sauces dominated by top three manufacturers
  • Figure 27: Brand shares in cooking sauces, value, 2006-08
• A pizza a day
  • Figure 28: Brand shares in frozen pizza, value, 2006-08
• Heinz unchallenged in soups
  • Figure 29: Brand shares in soups, value, 2006-08
• Companies and Products
• Tesco
• Marks & Spencer
• Sainsbury' s
• HJ Heinz
• Premier Foods
• Unilever Bestfoods
• Consumer -- Pan-European Overview
• Key points
• The least ' processed' are the most popular
  • Figure 30: Use of selected foods, by country, 2008
• Frozen saves time
  • Figure 31: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
• The Consumer -- Trends in GB
• Key points
• A slow move to ' healthier' convenience?
  • Figure 32: Penetration and frequency of consumption of selected convenience foods in GB, 2004-08
• Not so many using, but using more often
• The Consumer -- Users of Convenience Foods
• Key points
• Younger people and men eat more conveniently
• Detailed demographics
  • Figure 33: Penetration and frequency of using ready meals, by demographic sub-group, 2008
  • Figure 34: Penetration and frequency of using pizzas, by demographic sub-group, 2008
  • Figure 35: Penetration and frequency of using soup, by demographic sub-group, 2008
  • Figure 36: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
• Consumer -- Usage and Attitudes
• Key points
• Over half enjoy cooking -- so why not cook?
  • Figure 37: Attitudes towards cooking and meal occasions, by country, 2008
• Quality is a premium worth paying
  • Figure 38: Attitudes towards food quality, by country, 2008