Abstract
Despite the downturn in the wider economy and the housing market in particular, sales of home goods online are growing rapidly. Two thirds of internet users have made some kind of purchase and the choice they are being offered by retailers has widened dramatically over the past two years.
Specialists in the home goods sector have been caught napping in many cases and are still often playing catch up with their non-specialist rivals on crucial services like in-store collection.
Despite a difficult economic background, rising internet penetration, the wider spread of broadband, better website design and improving possibilities in terms of delivery and service levels will all be among positive factors for home goods online. The question is, which of the major players are doing the right things to fulfill the potential this market has to offer?
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