Black Entertainment - US - April 2009

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Sources
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms
• Black generations
• Additional terms used in this report:
• Executive Summary
• Media consumption
• Leisure activities
• Online entertainment and gaming
• Understanding the consumer
• Demographics
• The importance of Black culture
• Entertainment trends
• Online entertainment
• The Black Consumer
• Black? Or African American?
• Comparing Black to White
• Demographics
• U.S. population is becoming more diverse
  • Figure 1: Population, by race and Hispanic origin, 2003-13
  • Figure 2: Population, by race/Hispanic origin, 1970-2020
• U.S. Black population
• Black population by age
  • Figure 3: U.S. Black population, by age, 2004-14
  • Figure 4: U.S. population, by generation, by gender, 2008
• U.S. Black geographic concentration
  • Figure 5: Black geographic concentration, by region, 2007
• Black population by state
  • Figure 6: Top ten states, by total Black population, 2007
  • Figure 7: Top ten states, by Black population as a percentage of total population, 2007
• Black buying power by state
  • Figure 8: Top ten states, by Black buying power, 2007
• Black metros
  • Figure 9: Top ten metropolitan areas with the largest number of Black residents, 2005-07
• Black income and purchasing power
• Black income is increasing
  • Figure 10: Household income distribution for all households and Black households, 2007
  • Figure 11: Purchasing power, by race/Hispanic origin, 2007
• Income of Black households versus total U.S. households
  • Figure 12: Increase in percentage of Black households with incomes of $50,000 or more vs. total U.S. households, 2003 and 2007
• Average household size
  • Figure 13: Average household size, by race/Hispanic origin of householder, 2001 and 2006
• Black family structure
• It takes a village
• Family values
  • Figure 14: Grandparents living with grandchildren, by race/Hispanic origin, 2003
• Father-child activities
• Hip-Hop women
  • Figure 15: Deferred marriage and childbearing among black women, 2007
  • Figure 16: Households with children, by race and Hispanic origin of householder, 2007
• Country of origin/heritage
• African immigrants
  • Figure 17: U.S. immigrants, Baccalaureate and advanced degrees, by continent/region of origin, 2000
• Caribbean immigrants
• Top five countries of origin
• Geographic location
• Neighborhood characteristics
• The Importance of Black Culture to African Americans
• "Cultural Relevance"
• Oral tradition, storytelling paramount
• Black culture today
  • Figure 18: Attitudes towards culture and traditions, by race/Hispanic origin, 2007-08
  • Figure 19: Attitudes towards preserving cultural heritage, by race/Hispanic origin, 2007-08
• The Black experience today
• ' Why can' t they just show us normal?'
• Embracing African-American culture
  • Figure 20: Music preference of Blacks, by gender, February 2009
  • Figure 21: Racial preferences of Blacks when socializing, by gender, February 2009
• Black Entertainment and Marketing
• Pre- and post-Civil War
  • Figure 22: Zatarain' s entrées
  • Figure 23: Joe Boxer television commercial
• Turn of the century
• The Harlem Renaissance
• The World War II era
• The 1950s era
  • Figure 24: P. Diddy (Sean Combs) televison commercial for Ciroc Ultra Premium Vodka--"Rat Pack", 2008
• Civil Rights era--the 1960s
• The 1970s
• Searching for our roots
• The 1980s--the Reagan years
• The 1990s
• Black entertainment in the 21st Century
  • Figure 25: Ethnicity of frequent movie-goers, by race/Hispanic origin, 2003-07
• Inclusion
• It' s relevant to us because it is about us
• Black entertainment--the future
• Black faces are important
• What comes after hip-hop?
• Entertainment Activities Among Black Consumers
• In-home entertainment preferences
  • Figure 26: In-home leisure/entertainment activities, by race/Hispanic origin and age, August/September 2008
• Entertaining guests in the home
  • Figure 27: Frequency of entertaining guests in the home, by race/Hispanic origin and age, July 2007-September 2008
  • Figure 28: Entertaining guests in the home, by race/Hispanic origin and age, July 2007-September 2008
• Entertainment outside the home
• Kairos time
  • Figure 29: Black consumer attendance at entertainment and cultural events, December 2008
  • Figure 30: Comparison of attendance at entertainment and cultural events, by household income, December 2008
  • Figure 31: Black leisure/hobby preferences, July 2007-September 2008
  • Figure 32: Hobbies and activities, by race/Hispanic origin, July 2007-September 2008
• Hobbies and activities by age
  • Figure 33: Hobbies and activities prefered by Blacks, by age, July 2007-September 2008
• Sports and Exercise Participation
  • Figure 34: Sports/activity preferences by Blacks, July 2007-September 2008
  • Figure 35: State Farm advertising--"Fifty Million Pound Challenge", 2008
• Sports interest
  • Figure 36: Sports preferences, by race/Hispanic origin, July 2007-September 2008
  • Figure 37: Sports preferences by Blacks, by gender, July 2007-September 2008
  • Figure 38: Sports/activities preferences, by race/Hispanic origin, July 2007-September 2008
• Sport and activity preferences by age
  • Figure 39: Sports/activities preferences among Blacks, by age, July 2007-September 2008
• Movie Theaters and Movies in the Home
  • Figure 40: Movie seen in the theatre in the past six months, by race/Hispanic origin, April 2007-June 2008
  • Figure 41: Type of movie seen in the past six months in a movie theatre, by Blacks, by age, April 2007-June 2008
• Purchase of DVDs
  • Figure 42: Types of DVDs purchased, by race/Hispanic origin, July 2007-September 2008
  • Figure 43: DVDs purchased in past three months, by mean, by race/Hispanic origin, July 2007-September 2008
  • Figure 44: Where DVDs are purchased, by race/Hispanic origin, July 2007-September 2008
  • Figure 45: Where Blacks purchased DVDs, by gender, July 2007-September 2008
• Music, Books and Video Games
  • Figure 46: Preference for Black or African-American music, by gender, January 2009
  • Figure 47: Preference for Black or African-American music, by age, January 2009
  • Figure 48: Preference for Black or African-American music, by income, January 2009
• Black music isn' t just hip-hop
  • Figure 49: Black music purchases, by race, July 2007-September 2008
  • Figure 50: Location of music purchases, by race/Hispanic origin, April 2007-June 2008
  • Figure 51: Number of music purchases in the last 12 months, by race/Hispanic origin, April 2007-June 2008
  • Figure 52: Music purchases in the last 12 months, by race/Hispanic origin and age, July 2007-September 2008
• Books
  • Figure 53: Type of Books purchased by Black readers, by age, July 2007-September 2008
• Book consumption by gender
  • Figure 54: Type of Books purchased by Black readers, by gender, July 2007-September 2008
• Book consumption by income
  • Figure 55: Type of Books purchased by Black readers, by income, July 2007-September 2008
• Video games
• Video game consumption by race/Hispanic origin
  • Figure 56: Attitudes towards video games, by race/Hispanic origin, July 2007-September 2008
  • Figure 57: Mean amount spent on video games in the past 12 months, by race/Hispanic origin, July 2007-September 2008
• Attitude towards video games by gender
  • Figure 58: Mean amount Blacks spent on video games in the past 12 months, by gender, July 2007-September 2008
  • Figure 59: Black attitudes towards video games, by gender, July 2007-September 2008
  • Figure 60: Black women' s attitudes towards video games, with and without children, July 2007-September 2008
• Games and Toys
  • Figure 61: Games and toys purchased in the past 12 months, by race/Hispanic origin, July 2007-September 2008
  • Figure 62: Black games and toys purchases in the past 12 months, by age, July 2007-September 2008
  • Figure 63: Black games and toys purchases in the past 12 months, by gender, July 2007-September 2008
  • Figure 64: Black games and toys purchases in the past 12 months, by age, July 2007-September 2008
• Games and toys consumption by household type
  • Figure 65: Black games and toys purchases in the past 12 months, by household type, by level of expenditure, July 2007-September 2008
  • Figure 66: Black games and toys purchases in the past 12 months, by household type, July 2007-September 2008
• Travel Preferences
  • Figure 67: Reasons for foreign travel (outside of the U.S.) in the past three years, by race/Hispanic origin, April 2007-June 2008
• Back to Africa
• Cruise ship vacations
  • Figure 68: Number of cruises taken in the last three years, by race/Hispanic origin, April 2007-June 2008
  • Figure 69: Choice of cruise line in past three years, by race/Hispanic origin, April 2007-June 2008
  • Figure 70: Locations traveled to on cruise vacation by Black travelers, April 2007-June 2008
• Theme parks
  • Figure 71: Theme park preference, by race/Hispanic origin, April 2007-June 2008
  • Figure 72: Black theme park preference, by household income, April 2007-June 2008
• Casino Gambling
  • Figure 73: Frequency of casino visits, by race/Hispanic origin, July 2007-September 2008
  • Figure 74: Average number of visits by Blacks to casino in the past 12 months, by age, July 2007-September 2008
  • Figure 75: Location of casinos visited in the past 12 months, by race/Hispanic origin, July 2007-September 2008
  • Figure 76: Location of casinos visited by Black gamblers in the past 12 months, by gender, July 2007-September 2008
• Collectibles
  • Figure 77: Collectibles preferences, by race/Hispanic origin, July 2007-September 2008
• Online Entertainment
• Attitudes towards online entertainment
  • Figure 78: Attitudes toward online entertainment, by race/Hispanic origin and age, July 2008
• Online video
  • Figure 79: Online activities, by race/Hispanic origin and age, July 2008
• Online video spending
  • Figure 80: Video download expenditures for past month, by race/Hispanic origin and income, July 2008
• Incidence of downloading free and paid video
  • Figure 81: Online activities, by race/Hispanic origin and household income, July 2008
• Online music
  • Figure 82: Online activities, by race/Hispanic origin and age, July 2008
• Online music spending
  • Figure 83: Video download expenditures for past month, by race/Hispanic origin and household income, July 2008
• Incidence of downloading free and paid music
  • Figure 84: Online activities, by race/Hispanic origin and household income, July 2008
• Internet access via cell phone or handheld device
• Accessing the internet via cell phone
  • Figure 85: Online activities, by race/Hispanic origin and age, July 2008
• Advertising of Entertainment and Leisure Activities
  • Figure 86: Old Orchard Healthy Balance, 2009
  • Figure 87: Actonel, 2009
  • Figure 88: V-8 Juice, 2009
  • Figure 89: American Black Film Festival, 2009
  • Figure 90: Nebraska Department of Economic Development, 2009
  • Figure 91: Amtrak, 2009
  • Figure 92: Ohio Department of Tourism, Girlfriend Weekend ad
  • Figure 93: Visitmo.com Ad, Stay Close
  • Figure 94: Tyler Perry Productions, Not Easily Broken ad
• Appendix: Additional Simmons Tables
• Sports and activity preferences
  • Figure 104: Sports/activity preferences, by race/Hispanic origin, July 2007-September 2008
  • Figure 105: Black sports/activity preferences, by gender, July 2007-September 2008
  • Figure 106: Black sports/activity preferences, by age, July 2007-September 2008
  • Figure 107: Black sports/activity preferences, by number of children, July 2007-September 2008
  • Figure 108: Black games and toys purchases in the past 12 months, by gender, July 2007-September 2008
• Appendix: Trade Associations