Abstract
It is no secret that the recession has adversely affected the vacation transportation category, but that does not mean that Americans have stopped traveling. In fact, according to Mintel' s proprietary research, the majority is still taking vacations. This report explores the following topics:
- Which demographics are most likely to travel, and the types of transportation they are most likely to take
- What various demographics are spending on vacation travel, and where they are most likely to go
- Reasons respondents take vacations, and how marketers can capitalize on these motivations
- Trends in vacation transportation and how respondents are changing travel habits in response
- Specific strategies and tactics marketers can use to woo travelers
- Innovative ideas by leading companies and an exploration of how they can be re-purposed for other sectors
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