Convenience Foods - France - May 2009

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• A nation of gastronomes?
• Quality rules
• Innovation boosts soup sales
• Future
• Internal Market Environment
• Key points
• Eating for pleasure -- and health
• Diet and health goes political
• Can' t cook -- but want to cook?
• Regional and premium key drivers -- but ethnic gains ground
• Celebrity endorsement wins fans
• Equipped for convenience
  • Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
  • Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
  • Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezers, by demographic sub-group, 2008
• Not a takeaway nation
  • Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
• Broader Market Environment
• Key points
• Rethinking the youth strategy
  • Figure 5: Trends in French population, by age, 2003-13
  • Pressure of work lessens time for cooking
  • Figure 6: Trends in French employment, by gender, 2002-06
  • Figure 7: Comparison of working hours, 2004 and 2007
• Rising demand for smaller formats
  • Figure 8: The changing French household structure, 2003-07
• Economic climate
  • Figure 9: Trends in French PDI, consumer expenditure and GDP, at current prices, 2003-13
• Who' s Innovating?
• Key points
• Innovation keeps it fresh
  • Figure 10: Percentage of new product launches of selected convenience foods, by country, 2006-08
• Own-label vs brands
  • Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
• Convenience first -- healthiness later
  • Figure 12: Number of new product launches in convenience foods in France, by positioning, 2006-08
• New product trends
• The onward march of single-serve
• A lighter touch
• Going for the gourmets
• Flavours go global
• French regional continues to play well
• Healthy now the bottom line
• If you must snack, then snack well...
• Market Size, Segmentation and Forecast
• Key points
• Plats cuisines call the shots
• Ready meals
  • Figure 13: French retail value sales of ready meals, at current and constant prices, 2004-14
• Chilled puts in positive performance
  • Figure 14: French retail value sales of ready meals, by type, 2006-08
• Short shelf-life
• Into the frying pan
• Pizza
  • Figure 15: French retail value sales of pizza, at current and constant prices, 2004-14
  • Figure 16: French retail value sales of pizza, by type, 2006-08
• Soup
  • Figure 17: French retail value sales of soup, at current and constant prices, 2004-14
  • Figure 18: French retail value sales of soup, by type, 2006-08
• Cooking sauces
  • Figure 19: French retail value sales of cooking sauces, at current and constant prices, 2004-14
  • Figure 20: French retail value sales of cooking sauces, by type, 2006-08
• Prospects
• Factors used in the forecast
• Market Share
• Key points
• Maggi rules frozen -- but own-label makes headway
  • Figure 21: Manufacturers' /brand shares in frozen ready meals, value, 2006-08
• Fleury Michon rules chilled -- but own-label looms ever larger
  • Figure 22: Manufacturers' /brand value shares in chilled single-portion ready meals, 2006-08
• Buitoni dominates in pizza
  • Figure 23: Manufacturers' /brand value shares in frozen pizza, 2006-08
• Other sectors
• Companies and Products
• Fleury Michon
• Marie Groupe Uniq
• Nestle
• Findus
• Weight Watchers
• Other suppliers
• The Consumer -- Pan-European Overview
• Key points
• Fine eating gives way to convenience
  • Figure 24: Use of selected foods, by country, 2008
• And the French eat as regularly as everyone else (almost)
  • Figure 25: Frequency of consumption of selected convenience foods, by country, 2008
• The Consumer -- Trends in France
• Key points
• Winners and losers
  • Figure 26: Trends in penetration and usage of selected convenience foods in France, 2004-08
• Loyal consumers are eating more
• The Consumer -- Users of Convenience Foods
• Key points
• It' s very much a ' man thing'
• Lack of interest from over 50s
• Detailed demographics
  • Figure 27: Penetration of using convenience foods, by demographic sub-group, 2008
  • Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
  • Figure 29: Penetration and frequency of using pizza, by demographic sub-group, 2008
  • Figure 30: Penetration and frequency of using soup, by demographic sub-group, 2008
  • Figure 31: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
• The Consumer -- Attitudes
• Key points
• A nation of would-be cooks in a hurry?
  • Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
• It' s quality that counts
  • Figure 33: Attitudes towards food quality, by country, 2008