Camping and Caravanning - UK - May 2009

Table of Contents

• Issues in the Market
• Main issues
• Definitions
• Abbreviations
• Market in Brief
• Riding high
  • Figure 1: Domestic holidays and camping/caravanning holidays, 2004-09
  • Figure 2: Overseas holidays and camping/caravanning holidays, 2004-09
• Shorter, spontaneous breaks
• Something new
• Customer demands
• Internal Market Environment
• Key points
• Growth in multiple breaks
  • Figure 3: Percentage of adults booking UK and overseas holidays, 2004-08
• Volume of holidays taken
  • Figure 4: Domestic vs overseas holidays, 2004-09
• Holidaymakers going further
  • Figure 5: Outbound holiday visits, by region visited, 2004-08
• Expenditure still rising
  • Figure 6: Domestic and overseas holidays expenditure, 2004-09
  • Figure 7: Average spend per trip, 2004-09
• Domestic short breaks getting shorter
  • Figure 8: Length of last holiday abroad, 2004-08
• Whatever the weather
  • Figure 9: Mean UK annual temperatures and rainfall, 1960-2008
• Nostalgia and price drive retro holidays
• Camp festival
• TV, film and media influences
• Broader Market Environment
• Key points
• Economic turmoil
  • Figure 10: Trends in personal disposable income and consumer expenditure, 2004-14
  • Figure 11: Consumer Confidence Index, March 2008-February 2009
• Britain' s concerns are changing
  • Figure 12: How concerns of the British population have shifted, February 2008-January 2009
• Wealthier classes increasing
  • Figure 13: Forecast adult population trends, by socio-economic group, 2004-14
• Ageing Britain
  • Figure 14: Forecast adult population trends, by lifestage, 2004-14
  • Figure 15: Trends in the age structure of the UK population, by gender, 2004-14
  • Figure 16: UK household sizes, 2004-14
• Life online
  • Figure 17: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-08
• Exchange rates favour UK breaks
  • Figure 18: Annual average exchange rates for Sterling against the euro and US Dollar, 2005-09
• Homes abroad
  • Figure 19: English households with second home abroad, 2000/01-2007/08
• VAT and government support
• Competitive Context
• Key points
  • Figure 20: Overseas holidays vs self-catering holidays, 2004-09
• Action (wo)man
  • Figure 21: Activity holidays taken, 2004-09
• Strengths and Weaknesses in the Market
• Strengths
• Cool nostalgia
• Budget getaway
• Outdoors, sport and nature
• Festivals and live music
• Real experiences
• Weaknesses
• Image
• Weather
• Too family-centric
• Planning permission
• Shrinking family demographic
• Market Size and Forecast
• Key points
  • Figure 22: Number of camping holidays taken in the UK and overseas, 2004-14
  • Figure 23: Distribution of camping/caravanning holidays in UK parks, 2004-08
• The past
• The present
• The future
• Factors used in the forecast
• Segment Performance
• Key points
• More mini breaks
  • Figure 24: Duration of last camping/caravanning holiday, domestic and overseas, 2004-08
• Travel options
  • Figure 25: Method of transport used for last camping/caravanning holiday, domestic and overseas, 2004-08
• Where to roam
  • Figure 26: Countries/towns visited for last domestic camping/caravanning holiday, 2004-08
  • Figure 27: Countries visited for last camping/caravanning holiday abroad, 2004-08
• Booking times
  • Figure 28: When last domestic camping/caravanning holiday was booked, 2004-08
  • Figure 29: When last camping/caravanning holiday abroad was booked, 2004-08
• Luxury camping
• Eco choices
• Market Share
• Key points
• Sites abound
• Domestic breaks
  • Figure 30: Type of accommodation used for last domestic holiday, 2004-08
• Holidays overseas
  • Figure 31: Type of accommodation used for last holiday abroad, 2004-08
• Companies and Products
• Key points
• Selected players
• The Camping and Caravanning Club
• Canvas Holidays
• Forest Holidays
• Haven Holidays
• Hoseasons
• Keycamp
• Park Resorts Ltd
• Vacansoleil
• Woolacombe Bay Holiday Parks
• Distribution
• Key points
  • Figure 32: How last domestic camping/caravanning holiday was booked, 2004-08
  • Figure 33: How last camping/caravanning holiday abroad was booked, 2004-08
• What Makes a Good Holiday?
• Key points
• Consumer priorities
• Important aspects of the holiday
  • Figure 34: Key factors of good holidays, February 2009
• Who Goes Camping and Caravanning?
• Key points
• Camping and caravanning involvement
  • Figure 35: Experience of camping and caravanning holidays, February 2009
• Experience and potential
• Who ' camps' , and how
• Appendix -- What Makes a Good Holiday?
  • Figure 41: Key factors of good holidays, by demographic sub-group, February 2009
  • Figure 42: Less popular factors of good holidays, by demographic sub-group, February 2009
• Appendix -- Who Goes Camping and Caravanning?
  • Figure 43: Camping and caravanning holidays at home and abroad, by key factors of good holidays, February 2009
  • Figure 44: Camping and caravanning holidays at home and abroad, by less popular key factors of good holidays, February 2009
  • Figure 45: Most frequent experiences of camping and caravanning holidays, by demographic sub-group, February 2009
• Figure 46: Least frequent experiences of camping and caravanning holidays, by demographic sub-group, February 2009