Abstract
About this report
With sales nearing £1.5 billion in 2008, the desserts market is typically dominated by the chilled sector, representing nearly 70% of the market. Recently, however, frozen and ambient desserts have become increasingly popular, as consumers look for cheaper dessert options in the recession.
There are different challenges ahead for the desserts market, with the increasing health awareness of the general adult population and the promotion of healthier lifestyles by the government and different health bodies.
This report will look at the different sectors of the desserts market, how they are changing in the context of the recession and how the industry can respond to consumers' fluctuating attitudes and lifestyles.
Key themes
- Are ambient and frozen desserts really taking over the dessert world in the recession?
- Is consumers' higher health awareness making them stray from desserts in favour of healthier options?
- With the Arctic Roll making a comeback, are other retro puddings appearing on British plates?
- What are the favourite occasions for eating/buying desserts?
- What are consumers' attitudes towards desserts?
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