Desserts - UK - May 2009

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Chilled:
• Ambient:
• Frozen:
• Market in Brief
• Chilled desserts top market, but ambient desserts sales growing fast
• Challenges in the future
• Own-labels are top in chilled and frozen desserts
• Ambient and frozen desserts still have some work to do
• Internal Market Environment
• Key points
• Can healthier diets be reconciled with desserts?
  • Figure 1: Trends in healthy lifestyles and eating habits, 2004-08
• Treats are still relevant
  • Figure 2: Trends in eating desserts/treats, 2004-08
• Slimming down
• Figure 3: Trends in adults trying to lose weight, 2004-08
• Consumers warming to frozen foods
  • Figure 4: Perceptions of convenience and frozen foods, 2004-08
• Is a revival in home baking posing a threat?
• Broader Market Environment
• Key points
• Ageing population: effects on desserts market
  • Figure 5: Structure of the UK population, by age, 2004, 2009 and 2014
• Handcrafted desserts for ABs
  • Figure 6: Percentage change in adult population, by socio-economic group, 2004-09 and 2009-14
• Obesity levels set to rise in adults and children
  • Figure 7: Projection of obesity prevalence among adults in England, 2003-50
  • Figure 8: Overweight and obesity prevalence among children in England, 1995-2006
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Competitive Context
• Key points
• Desserts still surpassed by chocolate
  • Figure 9: UK retail value sales of desserts, ice cream, chocolate confectionery, home baking and yogurt and fromage frais, 2004-08
• How to compete with desserts made from scratch?
• Chocolate and cereal bars are sweet with consumers
  • Figure 10: Trends in eating different treats and desserts, 2004-08
• Market Size and Forecast
• Key points
• Desserts value sales dropped in real terms
  • Figure 15: UK retail value sales of frozen, chilled and ambient desserts, 2004-14
• Chilled desserts are still top of sales
  • Figure 16: UK retail value sales of desserts, by sector, 2004, 2006 and 2008
• Factors used in the forecast
• Segment Performance
• Key points
• Chilled desserts
  • Figure 17: UK retail value sales of chilled desserts, 2004-14
  • Figure 18: UK retail value sales of chilled desserts, by type, 2006-09
• Frozen desserts
  • Figure 19: UK retail value sales of frozen desserts, 2004-14
  • Figure 20: UK retail value sales of frozen desserts, by type, 2006-08
• Ambient desserts
  • Figure 21: UK retail value sales of ambient desserts, 2004-14
  • Figure 22: UK retail value sales of ambient desserts, by type, 2006, 2007 and 2009
• Market Share
• Key points
• Chilled desserts
  • Figure 23: Brands' value shares in UK chilled pot desserts, 2006-08
• Frozen desserts
  • Figure 24: Brands' value shares in UK frozen desserts, 2006-08
• Ambient desserts
  • Figure 25: Manufacturers' value shares in UK ambient desserts, 2006-08
• Companies and Products
• Manufacturers and brands
  • Figure 26: Leading companies in the dessert market and their brands, 2009*
• Alpro
• Bakkavör
• Del Monte Foods
• Dole
• Dr Oetker
• General Mills (Jus-Rol)
• Greencore
• Gü/Frü (Rensow Ltd)
• Heinz
• Müller
• Nestlé
• Premier Foods
• Tryton Foods
• Unilever
• Yeo Valley
• Brand Communication and Promotion
• Key points
• Adspend ratio
  • Figure 27: Main monitored advertising expenditure on desserts*, 2004-08
• Television brings desserts home
  • Figure 28: Main media advertising expenditure on desserts, by media type, 2006-08
• Premier Foods and Müller are top spenders
  • Figure 29: Main monitored advertising expenditure on desserts, by company, 2006-08
• Channels to Market
• Key points
• Chilled desserts
  • Figure 30: UK retail value sales of chilled desserts, by outlet type, 2006-08
• Frozen desserts
  • Figure 31: UK retail value sales of frozen desserts, by retail type, 2006-08
• Ambient desserts
  • Figure 32: UK retail value sales of ambient desserts, by retail type, 2006-08
• The Consumer -- Usage
• Key points
• Over-65s and young adults have their cake and eat it
  • Figure 33: Consumption of ready-to-eat desserts, 2007 and 2008
• Instant desserts attract families
  • Figure 34: Consumption of instant desserts, 2008
• Chilled and frozen cakes
  • Figure 35: Consumption of chilled and frozen cakes, 2008
• Appendix
• Abbreviations
• Advertising data
• Appendix -- Internal Market Environment
  • Figure 53: Healthy lifestyles and eating habits, by detailed demographics, 2008
  • Figure 54: Trends in eating desserts/treats, by detailed demographics, 2008
  • Figure 55: Trend in adults dieting/trying to lose weight, 2004-08
  • Figure 56: Adults dieting/trying to lose weight, by detailed demographics, 2008
  • Figure 57: Perceptions of convenience and frozen foods, by detailed demographics, 2008
• Appendix -- Competitive Context
  • Figure 58: UK retail value sales of desserts, ice cream, chocoate confectionery, home baking and yogurt and fromage frais, 2004-08
  • Figure 59: Trends in eating sweet foods, by detailed demographics, 2008
  • Figure 60: Trends in eating sweet foods, by detailed demographics, 2008 (continued)
• Appendix -- The Consumer -- Usage
  • Figure 61: Consumption of ready-to-eat desserts, by detailed demographics, 2008
  • Figure 62: Consumption of instant desserts, by detailed demographics, 2008
  • Figure 63: Consumption of chilled cakes, by detailed demographics, 2008
  • Figure 64: Consumption of frozen cakes, by detailed demographics, 2008