Report: Weekday Leisure Time - UK

Issues in the Market
Main issues
Definition
Abbreviations
Market in Brief
Weekday leisure activities must fit in a two-hour box
Market growth: Planning and motivation the keys
Women work less, but are still least at leisure in the home
Apathy: A powerful force for inactivity
The recession: It' s stay in or subscribe
Busy doing nothing -- or improving ourselves and our skills
Weekday leisure a force for social good
Internet functionality could make TV' s domination complete
Students go into work with a hangover
Internal Market Environment
Key points
How much time do we have to play with?
- Figure 1: Weekday leisure time, 2008 and 2009
Work and kids get in the way
The tyranny of TV
- Figure 2: Weekday leisure time, 2004-08
UK still the long-hours capital of Europe
- Figure 3: Usual weekly hours of work, by gender, 2008/09*
Women put in the hours, but not for money
Flexible minds as important as flexible hours
Unemployment: Forced leisure on the rise
- Figure 4: Employment and unemployment, by gender, 2004-14
A (less well-off, older) woman' s work is never done
- Figure 5: Amount of time spent on household chores (cleaning, washing, gardening etc) on an average weekday, by gender, age and socio-economic group, 2008
Help in the home: The butler didn' t do it
- Figure 6: Adults who have paid help at home to help with the household chores, 2003-08
Broader Market Environment
Key points
Spending slowdown threatens weekday leisure
- Figure 7: Trends in personal disposable income and consumer expenditure, 2004-14
Consumers ready to rein in buying on impulse
- Figure 8: Spending intentions in the leisure market, April 2009
Opportunity in upward mobility
- Figure 9: Forecast adult population trends, by socio-economic group, 2004-14
Web generation 1.0 starting to mature
- Figure 10: Trends in the age structure of the UK population, by gender, 2004-14
TV wheels out a new weapon in HD...
- Figure 11: Trends in digital TV usage, 2007-09
...but interactivity remains the medium' s Achilles' heel
Weekday web use increasingly important
- Figure 12: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age and working status, 2002-09
Speed of access to shape longer-term patterns of web use
- Figure 13: Broadband lines in the UK, Q3 and Q4 2008
Competitive Context
Key points
Consumers keen to maintain leisure spend
- Figure 14: Average weekly household expenditure*, 2002/03-07
Weekday vs weekend leisure: Self-improvement...
- Figure 15: Time spent on daily activities, 2005
...and pottering
Internal competition: To stay in or go out?
Strengths and Weaknesses in the Market
Strengths
Range of available options
Influence of technology
Improving work/life balances
The rise of ' edutainment'
Social inclusion benefits
Weaknesses
The economy
Women' s double burden
Weekend leisure focus
Tyranny of TV
Consumer inertia
Leisure Spend
Key points
Recession forces spending to retreat indoors
- Figure 16: Consumer expenditure on selected leisure goods and activities, 2003-08
Society splits into hedonists and improvers
Weekday Versus Weekend Leisure Time
Key points
Nearly two thirds stay home during the week
- Figure 17: Weekly habits, February 2009
Family time being kept for the weekend
Out-of-home sector threatened by cuts in time as much as in money
Weekday leisure throws a lifeline to the socially isolated
Amount of Weekday Leisure Time
Key points
Window of weekday leisure opportunity is two to three hours in width
- Figure 18: Weekday leisure time, February 2009
Unpaid work: Do women know where to draw the line?
Young people in need of leisure education
Patterns of out-of-home leisure: Time beats inclination
- Figure 19: Typical week, by hours available, February 2009
Weekday Leisure Activities
Key points
Static activities lead the way
- Figure 20: Weekday leisure activities, February 2009
In-home leisure dominates -- but by choice, necessity or ignorance?
Women need to escape from home to escape from work
Weekend leisure proves fertile ground for weekday interest growth
- Figure 21: Typical week, by leisure activities in weekday, February 2009
- Figure 22: Typical week, by leisure activities in weekday, February 2009
Weekday Leisure Activities Compared to a Year Ago
Key points
The retreat from out-of-home leisure: Is it really all about the economy?
- Figure 23: Weekday leisure activities compared to a year ago, February 2009
Students carry on going out -- but only until they graduate
Women are volatile, men are creatures of habit
The weekday leisure divide: Working to live or living to work
- Figure 24: Leisure activities in weekday in comparison with last year, February 2009
Appendix -- Broader Market Environment
- Figure 33: Forecast adult population trends, by lifestage, 2004-14
Appendix -- Weekday Versus Weekend Leisure Time
- Figure 34: Weekly leisure habits, by demographic sub-group, February 2009
Appendix -- Amount of Weekday Leisure Time
- Figure 35: Weekday leisure time, by demographic sub-group, February 2009
Appendix -- Weekday Leisure Activities
Most popular weekday leisure activities, by detailed demographics
- Figure 36: Most popular weekday leisure activities, by demographic sub-group, February 2009
Next most popular weekday leisure activities, by detailed demographics
- Figure 37: Next most popular weekday leisure activities, by demographic sub-group, February 2009
- Figure 38: Time available to do what you like on the average weekday, by leisure activities in weekday, February 2009
- Figure 39: Time available to do what you like on the average weekday, by leisure activities in weekday, February 2009
Appendix -- Weekday Leisure Activities Compared to a Year Ago
- Figure 40: Weekday leisure activities compared to a year ago, by demographic sub-group, February 2009
- Figure 41: Typical week in comparison with last year, February 2009
- Figure 42: Time available to do what you like on the average weekday in comparison with last year, February 2009
- Figure 43: Free time on weekdays now compared to last year by itself, February 2009
- Figure 44: Statements about free time on weekdays in comparison with the last year, February 2009

Weekday Leisure Time - UK - May 2009

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